Class Agendas
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Mobile Marketing
Class AgendasMobile technology is transforming personal communications driving increased interest in social media resulting in digital communications becoming accessible anytime, anywhere. This dramatic change is obviously having a significant impact on how organizations, businesses and brands connect with their consumers. Moreover, because mobile marketing will be viewed in 2012 as a necessity rather than an optional discipline in their marketing strategy; participants will learn about best practices and consumer insights in this emerging channel. Marketers taking this course will also learn about effective mobile marketing tactics in areas such as proximity marketing, mobile search tools, budgeting tactics and mobile application analytics. Of course we will cover the essentials of measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance. Students will further leave with a solid understanding of the mobile marketing landscape, the sector's rapid evolution as well as current and future trends. Focusing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of the technologies and terminology of mobile and best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach. Other key takeaways include a roadmap to navigating the mobile marketing ecosystem, a clear understanding of how to engage the players in the industry, actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and programs, and a familiarity with the latest mobile capabilities, technologies, standards and guidelines and their potential
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Multi-country Marketing Campaigns: From Right Approach to Right Results - Virtual
Class AgendasThis workshop teaches marketing teams the essentials of creating effective multi-country campaigns. Participants will learn a 5-step framework, strategies to surmount challenges, and the Adopt, Adapt, Invent principle for optimizing execution, collaboration, and ROI.
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