Class Agendas

Optimizing the Creative Process

Class Agendas

This workshop gives you all the best practices of an optimized creative process. You will gain vital skills for effective client side brief writing and understand industry best practices on how to provide an actionable client side brief for your agency(ies). You will learn how to give feedback on

view

Optimizing Your Ad & Content Production Spend

Class Agendas

The goal of this course is designed to take the mystery out of the production process, clarifying cost structures and defining the cost implications of new production technology. You will leave this course with an understanding of the basics of budgeting, the workflow and stages of the production process, and the roles and responsibilities of the advertiser during each phase. You will gain a deeper understanding of production cost-drivers, including factors that can quickly send a project over-budget and learn innovative techniques to stretch production dollars without compromising creative quality. And you will learn how to communicate effectively & efficiently throughout the production process addressing time-sensitive decisions and ensuring your needs are met. You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions. With a focus on broadcast, print, and digital including integrated production, this seminar will provide the tools necessary for effective and efficient management of your content creation and your agencies during the production process. You’ll learn strategies for procuring the best deals within the ad production supply chain, including leveraging your creative assets, making the most of production incentives, setting up preferred vendor deals, and much more. You’ll also hear about the digital production process and cost drivers including web videos and social media production, along with the latest trends in art buying and print production.

view

Optimizing Your Ad Production Spend

Class Agendas

view

Optimizing Your Ad Production Spend: An Integrated Approach

Class Agendas

The goal of this course is designed to take the mystery out of the production process, clarifying cost structures and defining the cost implications of new production technology. You will leave this course with an understanding of the basics of budgeting, the workflow and stages of the production process, and the roles and responsibilities of the advertiser during each phase. You will gain a deeper understanding of production cost-drivers, including factors that can quickly send a project over-budget and learn innovative techniques to stretch production dollars without compromising creative quality. And you will learn how to communicate effectively & efficiently throughout the production process addressing time-sensitive decisions and ensuring your needs are met. You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions. With a focus on broadcast, print, and digital including integrated production, this seminar will provide the tools necessary for effective and efficient management of your content creation and your agencies during the production process. You’ll learn strategies for procuring the best deals within the ad production supply chain, including leveraging your creative assets, making the most of production incentives, setting up preferred vendor deals, and much more. You’ll also hear about the digital production process and cost drivers including web videos and social media production, along with the latest trends in art buying and print production.

view

Optimizing the Client/Agency Relationship

Class Agendas

In these recessionary times, more than ever, marketers (as well as procurement colleagues involved with agencies) need to better understand what motivates and inspires agencies.

view

Performance Marketing Foundations (101) - Virtual

Class Agendas

This virtual half-day workshop introduces entry-level marketers to the core principles of performance marketing. Participants will learn to set S.M.A.R.T. goals, align tactics to the marketing funnel, and build integrated campaigns tied to KPIs. With practical tools and real-world examples, attendees will leave ready to plan and optimize campaigns that drive business outcomes.

view

Performance Marketing Foundations (101) - Virtual

Class Agendas

This virtual half-day workshop introduces entry-level marketers to the core principles of performance marketing. Participants will learn to set S.M.A.R.T. goals, align tactics to the marketing funnel, and build integrated campaigns tied to KPIs. With practical tools and real-world examples, attendees will leave ready to plan and optimize campaigns that drive business outcomes.

view

Performance Marketing Foundations (101) - Virtual

Class Agendas

This virtual half-day workshop introduces entry-level marketers to the core principles of performance marketing. Participants will learn to set S.M.A.R.T. goals, align tactics to the marketing funnel, and build integrated campaigns tied to KPIs. With practical tools and real-world examples, attendees will leave ready to plan and optimize campaigns that drive business outcomes.

view