Practical Strategies to Effective Mobile Marketing

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

NEW DATE and LOCATION: This session has been moved to March 28, 2018 at ANA Headquarters in NYC 

To be added to the waitlist for this session, please send a note to with your name, email and phone number.

Consumers have become increasingly mobile-centric and marketers need to follow suit by learning to understand and use mobile. This workshop will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled media, and advertising and optimizing customer engagement. Through the use of discussions, case studies, and exercises, participants will learn about the emerging trends and best practices they need for future success.

Who Is This Workshop For?

  • Individual marketers and corporate marketing teams looking to apply mobile marketing to their business
  • Marketers engaged in both strategy and tactical implementation that want a well-rounded foundation in all areas of marketing

Download the full benefits here 


  • Setting the Stage
  • Insights into the heart of mobile marketing
  • Understanding mobile media and communications: Mobile Marketing in Action
  • First Steps in Mobile: Creating your Mobile Presence
  • Break
  • Mobile Marketing Campaign Exercise
  • Review of Industry Resources
  • Rise of the Connected Individual
  • Closing



Michael Becker

Michael Becker is an intentionally recognized identity & personal information management, connected, digital & mobile marketing, solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.