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About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing

Conference Agenda

All sessions listed below are in Eastern Time (ET).
Please note the conference agenda, including speakers, is subject to change.

TIME EVENT DETAILS LOCATION
Tuesday, March 21, 2023
10:00am
- 10:10am

WELCOME REMARKS & HOUSEKEEPING

Ken Beaulieu
EVP, Brands for Humanity Coalition ANA
10:10am
- 10:30am

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
10:30am
- 11:05am

KEYNOTE: WHAT’S NEXT FOR PATAGONIA?

Last September, Yvon Chouinard, founder of the outdoor clothing and gear retailer Patagonia, gave all the stock in the company to a trust and a nonprofit. In an open letter on the company’s website, he said Patagonia is dedicated to fighting the environmental crisis and defending nature. In this session, Vincent Stanley, director of philosophy at Patagonia and coauthor with Chouinard of The Responsible Company, will discuss the change in ownership from the Chouinard family to the “Earth as sole shareholder.” He will also talk about Patagonia’s noble purpose statement — “We’re in the business to save our home planet” — and address what the company views as its biggest challenges and key projects for the coming decade.

Vincent Stanley
Director of Philosophy Patagonia
Q&A Moderator: Ken Beaulieu
EVP, Brands for Humanity Coalition ANA
11:05am
- 11:40am

FIRESIDE CHAT: PERNOD RICARD’S WORK TO BUILD BRANDS WITH PURPOSE AND FOR HUMANITY

Hear how Pernod Ricard North America Chairwoman and CEO Ann Mukherjee is leading with purpose, building brands for humanity with responsibility at their core, and how leaders and companies can be positive changemakers in society. This conversation will cover examples of the work Pernod Ricard is doing in this regard on many fronts, including founding Engage Responsibly, a movement to stop online hate speech, which is now under the leadership of the ANA, in collaboration with Global Alliance for Responsible Media (GARM).

Ann Mukherjee
Chairwoman and CEO Pernod Ricard NA
Mika Brzezinski
Founder, Know Your Value, Co-host MSNBC’s Morning Joe
11:40am
- 11:55am
BREAK

11:55am
- 12:30pm

THE POWER OF PURPOSE: STORYTELLING FOR IMPACT

In today’s marketplace, whether you work for a for-profit or nonprofit organization, purpose is power. Consumers expect it. Employees demand it. And the world needs to see it put into action to drive real change. ALSAC, the fundraising and awareness organization for the iconic St. Jude Children’s Research Hospital, has proven that purpose can be a differentiator in your success or failure, depending on how you are able to identify it, articulate it, and deliver it in relevant and authentic ways to your audiences. For St. Jude, storytelling with impact has inspired millions to help children worldwide, including powerful partnerships that drive reach, reputation, recruitment, retention, and revenue that can be invested for real change. Emily Callahan, chief marketing and experience officer at ALSAC, will share best practices for how your brand can harness the power of storytelling to drive real impact and results.

Emily Callahan
Chief Marketing and Experience Officer ALSAC
Q&A Moderator: Ken Beaulieu
EVP, Brands for Humanity Coalition ANA
12:30pm
- 1:05pm

SESSION 3

1:05pm
- 1:40pm

TRANSFORMING AN ICONIC SPORT INTO A FORCE FOR GOOD

The National Football League is arguably one of the most recognized brands in the world. With such an immense platform comes great responsibility. How can the NFL leverage that platform for good and truly make a tangible impact in communities across America? In this session, Marissa Solis, SVP of global brand and consumer marketing, will share the NFL’s transformation journey to inspire positive change. From the league’s social responsibility efforts to its renewed focus on diversity and inclusion, learn how we can truly become an unstoppable force by coming together as one to make a difference. #ItTakesAllofUs

Marissa Solis
SVP, Global Brand and Consumer Marketing NFL
Q&A Moderator: Gilbert Dávila
Co-founder AIMM
1:40pm
- 1:55pm
BREAK

1:55pm
- 2:30pm

THE CO-CREATION GENERATION: DRIVING SUSTAINABLE BEHAVIOR CHANGE

Brands are realizing that the production and waste of packaging is a significant problem, one that will only grow worse without substantial changes. Evaluating how packaging is produced, used, and disposed of across the supply chain is critical to driving behavior change and reducing its impact on the planet. In this session, hear how brand leaders can tap into the power of purpose-led packaging co-creation to effectively drive sustainable change while accelerating sales and marketing ROI. You will also learn which local and global brands are leading the way as forces for good in packaging.

Jose “Pepe” Gorbea
Global Head of Brands and Sustainability Innovation HP
Q&A Moderator: Liz Kneebone
Senior Director, Society and Sustainability Collective ANA
2:30pm
- 3:05pm

SESSION 6

John Dillon
President Denny's Inc
3:05pm
- 3:35pm

BEYOND ANTI-WOKE RHETORIC: THE CHANGING ROLE OF BUSINESS IN SOCIETY

Edelman Trust Barometer research reveals that the perceived role of business in society is changing. On average, across the 14 countries surveyed, 65 percent of respondents acknowledged the change and linked it back to people’s increasing expectations that companies actively engage in addressing social and political issues. Furthermore, the data indicate that these expectations for societal engagement are unlikely to fade even as the job market tightens and a recession looms. Thus, rather than looking for ways to avoid becoming engaged in addressing thorny societal issues, brands would be better served by more fully understanding the true nature and scope of people’s expectations. To that end, this session will deliver insights to help you successfully navigate the growing multistakeholder-oriented expectations people have of business in ways that will position your brand for long-term success.

David M. Bersoff
Ph.D., EVP, Head of Research Edelman Trust Institute
Q&A Moderator: Senny Boone
SVP, Center for Ethical Marketing ANA
3:35pm
- 3:40pm

CLOSING REMARKS

Ken Beaulieu
EVP, Brands for Humanity Coalition ANA
Wednesday, March 22, 2023
10:00am
- 10:10am

WELCOME REMARKS & HOUSEKEEPING

Ken Beaulieu
EVP, Brands for Humanity Coalition ANA
10:10am
- 10:45am

FIRESIDE CHAT: HOW APOLO OHNO FOUND PURPOSE IN LIFE

No U.S. Winter Olympian has won more medals than Apolo Ohno. In three Olympic Games, the world-renowned short track speed skater took home two gold, two silver, and four bronze medals. But upon retiring from the sport, as he relates in his book Hard Pivot, he felt adrift and unsure of himself. That changed when he realized that he could tap into his treasure trove of experiences and life’s lessons to help him and others find greater purpose, wisdom, and joy. In this fireside chat, the U.S. Olympic Hall of Famer talks about the price of glory, how he overcame the challenges he faced after hanging up his skates, and why people (and brands) seeking a higher purpose can benefit from his “Five Golden Principles.”

Apolo Ohno
U.S. Olympic Hall of Famer and author of Hard Pivot
Moderator: Ken Beaulieu
EVP, Brands for Humanity Coalition ANA
10:45am
- 11:20am

HUMANIZING TECH: FOR PEOPLE, ABOUT PEOPLE, WITH PEOPLE

Historically, B2C companies have used emotional storytelling in their marketing with great effect, while B2B companies often think about marketing to “clients” versus the people within these organizations. In other words, end users are rarely targeted. As a digital business transformation company, Publicis Sapient shows the positive impact technology can have on people, especially when technology is designed as a force for good. Through the launch of Impact Films, short documentary films directed by Academy Award-winning director Ben Proudfoot, Publicis Sapient is putting real people at the center of technology to showcase how digital can help improve their lives. This presentation aims to break conventional marketing thinking, bridge the divide between B2B and B2C marketing, and disrupt traditional ways of creating case studies and client stories, to the benefit of humanity.

Teresa Barreira
CMO Publicis Sapient
Q&A Moderator: Ken Beaulieu
Executive Vice President ANA
11:20am
- 11:55am

SESSION 9

Soyoung Kang
Chief Marketing Officer eos Products
11:55am
- 12:10pm
BREAK

12:10pm
- 12:30pm

THOUGHT LEADER SESSION

12:30pm
- 1:10pm

SOYLENT’S DRIVE FOR MORE SUSTAINABLE NUTRITION

Soylent, a plant-based food tech company, has made it its mission to make complete, sustainable nutrition accessible, appealing, and affordable to all. The company started with the basic idea that complete nutrition shouldn’t be difficult or expensive, and the brand has become a household name synonymous with meal replacement. The portfolio of products includes complete nutrition shakes, bars, and powders. In this session, CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company’s partnerships with nonprofits and the #SoylentForGood program, which has donated nearly six million meals to those who cannot afford healthy food or are food insecure.

Demir Vangelov
CEO Soylent
1:05pm
- 1:40pm

SESSION 11

1:40pm
- 2:15pm

BRANDS’ ROLE IN PREVENTING COMMON SCAMS TO PROTECT CONSUMERS

Ethical marketing to consumers by brands is paramount to ensure brand growth. However, scams against U.S. consumers have reached a crisis level. Many older victims have seen their entire life savings stolen from them, leaving them financially and emotionally devastated. AARP is leading change in how the country responds to the crime of fraud. But it will take all levers in society to bring meaningful change to battle the multi-billion-dollar fraud industry, which tarnishes the reputation of good organizations in the marketplace. AARP’s Kathy Stokes will outline the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.

Kathy Stokes
Director, Fraud Prevention Programs AARP
Q&A Moderator: Senny Boone
SVP ANA Nonprofit Federation & Center for Ethical Marketing
2:15pm
- 2:30pm
BREAK

2:30pm
- 3:05pm

CREATING A FRAMEWORK FOR WIN-WIN PARTNERSHIPS BETWEEN NONPROFITS AND CORPORATE AMERICA

Many nonprofits are looking to partner with corporate America to expand their reach, generate revenue, and engage employees in meaningful ways. At the same time, many companies are looking to partner with causes and organizations that are making a positive difference in society because it’s not only the right thing to do, customers and prospective customers expect it. In this session, the CMO at the V Foundation for Cancer Research, a 30-year-old nonprofit co-founded by ESPN and legendary basketball coach Jim Valvano, will share best practices on building a framework and team to create win-win partnerships for nonprofits, corporate partners, and consumers.

Jonathan Karron
Chief Marketing Officer the V Foundation for Cancer Research
Q&A Moderator: Ken Beaulieu
Executive Vice President ANA
3:05pm
- 3:40pm

HOW AKAMAI REDISCOVERED THE “WHY” OF ITS BUSINESS

Soon after being named EVP and CMO of Akamai Technologies in March 2021, Kim Salem-Jackson realized that the brand was missing its “why” — the reason it exists beyond profit. Working in partnership with Afdhel Aziz, chief purpose officer at the agency Conspiracy of Love, Salem-Jackson introduced a new purpose statement for the company: “We make life better for billions of people, billions of times a day.” In this session, learn about how the tech company hit on its brand’s purpose, the strategies employed to bring leaders and employees along on the journey in an engaging and authentic way, and the unique role marketing plays is activating purpose for all stakeholders to drive growth and profitability.

Kim Salem-Jackson
EVP and CMO Akamai Technologies
Afdhel Aziz
Chief Purpose Officer Conspiracy of Love
Q&A Moderator: Ken Beaulieu
Executive Vice President ANA
3:40pm
- 3:45pm

CLOSING REMARKS

Ken Beaulieu
EVP, Brands for Humanity Coalition ANA

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About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing