2023 ANA Brands for Humanity Conference: A Virtual Experience

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Network

Learn

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The finding from Havas Media Group's 2021 Meaningful Brands report is both shocking and distressing: 75 percent of brands could disappear and consumers wouldn't care, or would easily find a replacement. This, despite the work of organizations to connect with consumers throughout their day.

How the world has changed. While consumers still value fair pricing, quality products, proactive service, and other basics of business, their expectations of brands are higher than ever. This is reflected in countless studies that show consumers want brands to act on social and political issues, to act for the good of society and the planet, and (like nonprofit organizations) to place purpose at the heart of all they do rather than focus solely on quarterly metrics. Unfortunately, the same Havas study found that 71 percent of consumers don't believe brands will deliver on their societal promises — which may be why they deem those brands so replaceable.

All conference registrants will be entered into a drawing for one of six 2023 annual passes to all U.S. National Parks and Federal Recreational Lands.

In the face of this consumer cynicism, how do marketers demonstrate what their brands are doing for the betterment of humanity to deepen brand love and loyalty? What can the industry learn from the mission-led nonprofit sector about doing good in an authentic, intentional, and results-oriented way for their donors? Which case studies will showcase the path forward for brands and organizations seeking to be a force for good?

ANA Brands for Humanity Coalition

At this inaugural two-day virtual conference, presented by the ANA Brands for Humanity Coalition, learn how today's "forces for good" — both brands and nonprofit organizations — are using their voices and influence to establish real impact and consequential change. Hear from a wide range of thought leaders on topics including purposeful and ethical marketing; gender equality; social responsibility and environmental sustainability; advancing charitable missions; diversity, equity, inclusion, and belonging; and protecting online communities.

You will come away with new ideas, actionable insights, and best practices for making a world of difference for the people we serve and the planet we love. Learn how to genuinely connect through the humanity lens and retain your most cynical consumer.

Join the conversation at #ANAHumanity

Confirmed Speakers

Afdhel Aziz

Founder and Chief Purpose Officer

Conspiracy of Love

Teresa Barreira

Global Chief Marketing & Communications Officer

Publicis Sapient

Ken Beaulieu

EVP, Brands for Humanity Coalition

ANA

David M. Bersoff

EVP, Head of Research

Edelman Trust Institute

Emily Callahan

Chief Marketing and Experience Officer

ALSAC

Mary Ellen Curran

Vice President, Business & Sports Partnerships

the V Foundation for Cancer Research

John Dillon

President

Denny's

Samantha Fennell

Founder & Managing Director

Athari Collective

Jose Gorbea

Global Head of Brands and Sustainability Innovation

HP

Nicola Grant

SVP, Consumer Marketing North America

Mastercard

Soyoung Kang

Chief Marketing Officer

EOS Products

Bob Liodice

Chief Executive Officer

ANA

Justina Nixon-Saintil

VP and Chief Impact Officer

IBM

Apolo Ohno

U.S. Olympic Hall of Famer and author of Hard Pivot

Kim Salem-Jackson

Executive Vice President and Chief Marketing Officer

Akamai

Marissa Solis

Senior Vice President, Global Brand and Consumer Marketing

National Football League

Vincent Stanley

Director of Philosophy

Patagonia

Kathy Stokes

Director, Fraud Prevention Programs

AARP

Demir Vangelov

CEO

Soylent

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

Make connections with significant people you would not have met otherwise
Expand your professional network
Create business opportunities with other event-goers

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