2023 ANA Brands for Humanity Conference: Leaders of Impact

March 21–22, 2023 | Virtual


About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing

About the Conference


Network


Learn


Grow

The finding from Havas Media Group's 2021 Meaningful Brands report is both shocking and distressing: 75 percent of brands could disappear and consumers wouldn't care, or would easily find a replacement. This, despite the work of organizations to connect with consumers throughout their day.

How the world has changed. While consumers still value fair pricing, quality products, proactive service, and other basics of business, their expectations of brands are higher than ever. This is reflected in countless studies that show consumers want brands to act on social and political issues, to act for the good of society and the planet, and (like nonprofit organizations) to place purpose at the heart of all they do rather than focus solely on quarterly metrics. Unfortunately, the same Havas study found that 71 percent of consumers don't believe brands will deliver on their societal promises — which may be why they deem those brands so replaceable.

All conference registrants will be entered into a drawing for one of six 2023 annual passes to all U.S. National Parks and Federal Recreational Lands.

In the face of this consumer cynicism, how do marketers demonstrate what their brands are doing for the betterment of humanity to deepen brand love and loyalty? What can the industry learn from the mission-led nonprofit sector about doing good in an authentic, intentional, and results-oriented way for their donors? Which case studies will showcase the path forward for brands and organizations seeking to be a force for good?


ANA Brands for Humanity Coalition


At this inaugural two-day virtual conference, presented by the ANA Brands for Humanity Coalition, learn how today's "forces for good" — both brands and nonprofit organizations — are using their voices and influence to establish real impact and consequential change. Hear from a wide range of thought leaders on topics including purposeful and ethical marketing; gender equality; social responsibility and environmental sustainability; advancing charitable missions; diversity, equity, inclusion, and belonging; and protecting online communities.

You will come away with new ideas, actionable insights, and best practices for making a world of difference for the people we serve and the planet we love. Learn how to genuinely connect through the humanity lens and retain your most cynical consumer.

 

Join the conversation at #ANAHumanity


Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Join here virtually on the day of the event

Thank you for registering for the 2023 ANA Brands for Humanity Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.

Hosts and Speakers

Confirmed Speakers

Afdhel Aziz
Founder and Chief Purpose Officer
Conspiracy of Love

 

Teresa Barreira
CMO
Publicis Sapient

 

David M. Bersoff, Ph.D.
EVP, Head of Research
Edelman Trust Institute

 

Jose Gorbea
Global Head of Brands and Sustainability Innovation
HP

 

Jonathan Karron
CMO
V Foundation

 

Kim Salem-Jackson
Executive Vice President and Chief Marketing Officer
Akamai

 

Vincent Stanley
Director of Philosophy
Patagonia

 

Kathy Stokes
Director, Fraud Prevention Programs
AARP

 

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

 

Download now on:

                              

Google Play (for Android devices)  |  App Store (for iOS devices)

 

About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing