2022 ANA Content Marketing Conference

April 27–29, 2022 | Orlando, Fla. and Virtual

About  |  Agenda  |  Speakers  |  Venue  |  Pricing  |  Register

About the Conference

Content marketing, at its most fundamental level, is brand-led and not an overt sales pitch. Content marketing is strategic and consumer-first, not product first. Content marketing provides editorial-minded insights and education. It contextualizes topics, using storytelling and creative to drive engagement.

Content marketing is exclusive of traditional advertising. It includes video (for websites, social media, etc.), blogs, podcasts, email marketing, internal newsletters, branded content, and more.

According to research done by ANA in partnership with The Content Council, investment in content marketing is growing robustly and now commands a substantial portion of overall marketing budgets.

Recognizing the substantial growth and interest in this important topic, the ANA will convene our first-ever Content Marketing Conference. The event will focus on the strategy, resources, and best practices in content marketing that deepen customer relationships and drive measurable results. Some of the high-level areas the conference will cover include: developing content strategy, measurement, social and digital amplification, content partnerships, content that drives commerce, and creativity. This conference is for senior-level content and general marketers who want to learn beyond the basics of content marketing.


"The best way to explain content marketing would be pushing brands to act less like salesmen and more like creators. The less selling the better!"

- Member of the ANA Content Marketing Advisory Board


Join the conversation at #ANAActivate


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

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Our records indicate you're already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Conference Venue

Your In-Person Venue

The Ritz-Carlton Orlando, Grande Lakes

4012 Central Florida Parkway, Orlando, FL 32837

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $329 per night at The Ritz-Carlton Orlando, Grande Lakes. The cut-off date to obtain this discounted rate is Monday, April 4, 2022, after which prevailing rates apply.

As we move closer to the conference date, we will provide more information about how we're committed to making the in-person experience safe and valuable for all attendees.

Make your room reservation

Your Virtual Event Platform
Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


Hosts and Speakers

Confirmed Speakers

Kimberly Doebereiner
Group VP, Future of Advertising and Head of P&G Studios
Procter & Gamble


Annie Granatstein
VP, Content Marketing
Marriott International


Amber Guild
Grey New York


Mark Himmelsbach
Founding Partner
Episode Four


Betsy O’Rourke
Xanterra Travel Collection, the Anschutz Corporation


Anna Ritchie
Global Business Director
BodyMark, BIC


Franklin Parrish
Senior Director, Brand, Marketing, and Creative Services
Kaiser Permanente


About  |  Agenda  |  Speakers  |  Venue  |  Pricing  |  Register