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Case Studies
In-House Excellence Awards
Quilted Northern Parodies a Classic Starship Tune to Boost Brand Awareness
The toilet paper brand spoofed “We Built This City,” which, in its hands, became “We Quilt This City.”
In-House Excellence Awards
WestJet Highlights AI’s Shortcomings as a Reminder of Real Travel’s Importance
WestJet’s in-house agency Propel created a satirical ad for AI-generated vacation memories, which would supposedly obviate the need for real travel. However, the garish distortions exhibited by these “memories” humorously highlighted how valuable IRL travel remained.
In-House Excellence Awards
Experian Visualizes Hidden Subscriptions as Sneaky Figures in “Hidden” Spot
Experian visualized hidden subscriptions as characters in a TV spot, driving awareness and downloads for its cancelation tool through bold creative and memorable storytelling.
Event Videos
Industry Insights
Knowledge Partners
Money Slides
In-House Agencies’ Current Use of AI Tools
The ANA shares survey data that reveals the extent to which in-house agencies are adopting AI as well as the uses to which they are putting it.
Money Slides
In-House Agencies' Top KPIs
The ANA shares survey data that illuminates the KPIs that in-house agencies are most commonly held accountable for.
Money Slides
Research Studies
Research Reports
The Resilient Rise of the In-House Agency: 2026 State of In-Housing Report
In the ANA's latest benchmark study on the state of in-housing, jurors are five times more likely to state that “marketers are in-housing more than ever” than “marketers are pulling back from in-housing.” Fifty-three percent agree that the primary role of in-house agencies is that of a strategic partner to participate in upstream strategy and deliver bold, brand-building work.
Research Reports
ANA In-House Agency Fact Book — 2026
The ANA In-House Agency Fact Book explores some of the best client-side marketer in-house agencies in the world, highlighting the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.