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DEI in Marketing
ASK Answers June 1, 2023
ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"
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DEI Internally
ASK Answers June 1, 2023
ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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Marketing and Gaming
ASK Answers May 17, 2023
How can marketers spread awareness of their brands through gaming?
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Marketing to the LGBTQ+ Community
ASK Answers May 17, 2023
How can I reach the LGBTQ+ community in a meaningful way?
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Marketing to Asian Americans
ASK Answers May 16, 2023
How can my brand authentically connect with the AAPI community?
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Marketing to Veterans
ASK Answers May 16, 2023
How can my brand effectively market to the veteran community?
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Psychological Marketing: The Power of Persuasion
ASK Answers May 11, 2023
How do marketers tap into psychology to persuade consumers to buy or act?
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Marketing on TikTok
ASK Answers May 10, 2023
How can my brand use TikTok as a marketing tool?
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Supplier Diversity
ASK Answers May 2, 2023
How are brands ensuring diversity among their suppliers and partners?
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Generative AI: Uses, Management, Ethics, and More
ASK Answers April 26, 2023
How can generative AI be used for business? How can it be used responsibly?
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Retail Media Networks 101
ASK Answers April 26, 2023
What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?
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Brand Purpose
ASK Answers April 20, 2023
How can my brand embrace purpose as a means of connecting with consumers, looking beyond profit?
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Nonprofit Fundraising
ASK Answers April 19, 2023
How can nonprofits successfully raise funds for their organization?
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Converged TV: Linear, CTV, OTT, Digital Video, and More
ASK Answers April 12, 2023
How can marketers plan a converged TV strategy?
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Brand and Sustainability: The Planet, People, and Society
ASK Answers April 5, 2023
How are brands embracing and promoting sustainability?
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Crisis Communications
ASK Answers April 4, 2023
How can my brand successfully navigate through a PR crisis?
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Event Marketing
ASK Answers March 22, 2023
What are current trends and best practices for event marketing?
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Marketing with Celebrity Spokespeople
ASK Answers March 21, 2023
How can my brand effectively use a celebrity spokesperson?
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CMO Trends and Best Practices
ASK Answers March 14, 2023
What are CMOs current concerns, and how are they overseeing marketing at their companies?
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Marketing to Moms
ASK Answers March 14, 2023
How can my brand effectively connect with mothers?
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