Ask the Expert Answers

Sponsorship Marketing
Ask the Expert Answers February 2, 2023
What are some trends and best practices for sponsorships?
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More Human than Human: Brand Characters and Mascots
Ask the Expert Answers February 1, 2023
How effective are brand characters and mascots in ads?
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Programmatic Trends and Best Practices
Ask the Expert Answers January 25, 2023
What are some trends and best practices in programmatic media buying?
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Best Practices for Portraying People with Disabilities in Advertising
Ask the Expert Answers January 24, 2023
How are brands depicting and including individuals with disabilities in their communications?
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Going Dark: The Consequences of Pausing Ad Spend
Ask the Expert Answers January 18, 2023
What happens if I pause or stop my ad spending due to extraordinary times?
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Direct Mail Marketing
Ask the Expert Answers January 11, 2023
What are some trends and best practices for direct mail marketing?
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Email Marketing
Ask the Expert Answers January 11, 2023
What are trends and best practices in email marketing?
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Consumer Trends and Predictions for 2023
Ask the Expert Answers January 4, 2023
What are some trends and predictions being made for consumers in the coming year?
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Marketing Trends and Predictions for 2023
Ask the Expert Answers January 4, 2023
What are some trends and predictions for the marketing industry in the coming year?
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Marketing Organization: Teams and Structures
Ask the Expert Answers December 21, 2022
How are modern marketing teams structured?
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Marketing to Indigenous Peoples/Native Americans
Ask the Expert Answers December 20, 2022
How can brands market to Indigenous and Native American Consumers?
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Marketing to Asian Americans
Ask the Expert Answers December 15, 2022
How can my brand authentically connect with the AAPI community?
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Marketing to African Americans
Ask the Expert Answers December 7, 2022
How can my brand connect with African American audiences?
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Can't Find What You're Looking For? Try the ASK Research Service.
Ask the Expert Answers December 6, 2022
ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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NFTs & Marketing
Ask the Expert Answers December 6, 2022
How can brands use NFTs in their marketing strategies?
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Hispanic Marketing and Language Preference
Ask the Expert Answers November 30, 2022
Do Hispanic consumers prefer what language they see advertising in?
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B2B Content Marketing
Ask the Expert Answers November 8, 2022
What are best practices for B2B marketers getting into content marketing?
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Measuring Brand Health
Ask the Expert Answers November 2, 2022
How can I track the health of my brand?
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Advertising Wearout
Ask the Expert Answers October 26, 2022
Is wearout an issue I need to worry about? What can I do to combat it?
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Brand Safety
Ask the Expert Answers October 19, 2022
How can I ensure my brand’s reputation is safe from risk online?
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