Ask the Expert Answers
-
Marketing in a Cookie-Less World
Ask the Expert Answers May 19, 2022What strategies are developing for marketers to deal with the cookie’s eventual demise?
view -
Scents Make Sense: Using Smell in Marketing and Retail
Ask the Expert Answers May 13, 2022How can I best communicate scent in my marketing?
view -
Retail Media Networks 2022
Ask the Expert Answers May 4, 2022What are the latest trends and best practices in the Retail Media Networks space?
view -
Product Marketing 101
Ask the Expert Answers April 25, 2022What is product marketing, and how can a brand do it well?
view -
Brand and Sustainability: The Planet, People, and Society
Ask the Expert Answers April 13, 2022How are brands embracing and promoting sustainability?
view -
Product Placement
Ask the Expert Answers April 12, 2022ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"
view -
Marketing in the Metaverse
Ask the Expert Answers April 5, 2022ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"
view -
The Modern Marketing Capabilities Your Brand Needs
Ask the Expert Answers March 29, 2022ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"
view -
Email List Hygiene
Ask the Expert Answers March 24, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"
view -
Brand Partnerships and Co-Branding 101
Ask the Expert Answers March 17, 2022ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
view -
Direct Mail, Print, and Supply Chain Issues
Ask the Expert Answers March 10, 2022ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"
view -
Marketing to Women
Ask the Expert Answers March 3, 2022ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"
view -
Diversity in Marketing Research and Consumer Insights
Ask the Expert Answers February 9, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
view -
Email Marketing Best Practices
Ask the Expert Answers February 3, 2022ANA’s Ask the Expert research service answers the question, “What are the current trends around email marketing?"
view -
Agency Compensation Methods: An ANA Guidebook
Ask the Expert Answers January 21, 2022In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
view -
eCommerce: Trends, Best Practices, and Examples
Ask the Expert Answers January 11, 2022How can I optimize my ecommerce marketing strategy?
view -
2022 Marketing Predictions
Ask the Expert Answers January 5, 2022ANA’s Ask the Expert research service provided this compilation of resources addressing the question, “What are predicted to be the major trends influencing marketing for 2022?”
view -
Salary Benchmarks
Ask the Expert Answers December 16, 2021ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”
view -
Sonic Branding: Using Audio as a Marketing Tool
Ask the Expert Answers December 2, 2021ANA’s Ask the Expert research service answers the question, “How can I use radio and other audio media channels to reach consumers?"
view -
Instagram as a Marketing Tool
Ask the Expert Answers November 17, 2021ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
view