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B2B Employer Branding
ASK Answers November 17, 2023
How are B2B brands highlighting their employees?
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Made for Advertising Websites
ASK Answers November 14, 2023
How can marketers approach their ads appearing on Made for Advertising (MFA) sites?
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Marketing to Men
ASK Answers November 9, 2023
How are brands successfully connection with male consumers?
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Trends and Best Practices for Hybrid Work Models
ASK Answers November 9, 2023
How are companies approaching hybrid work?
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B2B Marketing to Small Businesses (SMBs)
ASK Answers November 2, 2023
How are B2B brands connecting to small businesses?
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Name, Image, and Likeness (NIL)
ASK Answers November 2, 2023
What are best practices for brands working with NIL (Name, Image, and Likeness)? How are brands navigating this space?
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Brands Battling Hate Speech
ASK Answers October 26, 2023
How can brands take a stand against hate speech, both online and in the real world?
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Marketing Technology (MarTech): Trends and Best Practices
ASK Answers October 25, 2023
How are marketers currently approaching marketing technology?
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Brands Marketing Mental Health
ASK Answers October 19, 2023
How can my brand support consumers’ mental health and wellness?
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Agency Compensation Methods & Models
ASK Answers October 18, 2023
What are some considerations for choosing an agency compensation model?
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Marketing Procurement Trends and Best Practices
ASK Answers October 12, 2023
What are some approaches brands are using to manage procurement?
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Instagram as a Marketing Tool
ASK Answers October 5, 2023
ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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Podcasts as a Marketing Tool
ASK Answers October 4, 2023
How can I leverage the popularity of podcasts for my brand?
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Generative AI: Uses, Management, Ethics, and More
ASK Answers September 26, 2023
How can generative AI be used for business? How can it be used responsibly?
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Marketing in a Cookie-Less World
ASK Answers September 25, 2023
What strategies are developing for marketers to deal with the cookie’s eventual demise?
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B2B Data & Analytics
ASK Answers September 20, 2023
How are B2B marketers leveraging data and analytics in their marketing efforts?
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B2B Brand Purpose
ASK Answers September 19, 2023
How can B2B brands leverage brand purpose?
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Marketing to Generation Alpha
ASK Answers September 14, 2023
How can brands connect with gen Alpha?
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Marketing to Baby Boomers and Older Adults
ASK Answers September 12, 2023
How can my brand connect with baby boomers?
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Hispanic Marketing and Language Preference
ASK Answers September 7, 2023
Do Hispanic consumers prefer what language they see advertising in?
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