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How CVS Supported Women’s Health
In-House Excellence Awards September 26, 2023On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.
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Intuit Mailchimp Leverages Visual Conundrums in Sympathy with Confused Marketers
In-House Excellence Awards August 23, 2023Mailchimp created a campaign filled with visual conundrums to illustrate the confusion marketers face in today’s marketplace, while also connecting them with tools that empower them to make better decisions.
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PepsiCo Hosts Annual Workshops to Help Spark Big Ideas
In-House Excellence Awards August 23, 2023PepsiCo created two distinct programs that it hosts annually to help its marketers spark bigger creative ideas.
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Cheetos Leveraged a TikTok Challenge to Sell Out in Over 3,000 Walmarts
In-House Excellence Awards August 20, 2023Cheetos created a social campaign encouraging TikTokers to post reactions of its latest Flamin’ Hot product, for a chance to have it “stitched” by Chester Cheetah himself.
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Cisco Reinforces its Position as the No. 1 Cybersecurity Company
In-House Excellence Awards August 20, 2023Cisco leveraged premium, high-impact media opportunities and key events to amplify its brand message and drive awareness and familiarity among IT decision makers.
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Aflac Creates an Animated Short Film to Educate Consumers About Medical Disparities
In-House Excellence Awards August 19, 2023The Park Bench tells a story we usually don’t see of the health disparities that exist in communities. Aflac’s first foray into film was to demonstrate the brand’s purpose and create emotional connection with consumers.
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American Express’s Transit Campaign Educated Card Members on Contactless Payment
In-House Excellence Awards August 19, 2023American Express created an omni-channel campaign to educate consumers and share the benefits of its contactless payment option for card members.
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How Caterpillar’s Latest Cat Trial Campaign Was Inspired by a Children’s Book
In-House Excellence Awards August 19, 2023Caterpillar integrated its brand into a New York Times bestselling children’s book to highlight the important role it plays across the construction industry.
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Deloitte Unveils Its Smart Factory in Futuristic Fashion
In-House Excellence Awards August 17, 2023Deloitte crafted a story through creative collateral and used a 60-foot LED screen as a canvas for innovation, highlighting its three-year journey to a fully-realized Smart Factory. From lanyards to lightboxes, every detail formed a cohesive story.
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This Clever Campaign from Swoop Got Roadtrippers to Fly More
In-House Excellence Awards August 17, 2023To engage Canadians who were looking for a cheaper way to travel in light of rising gas prices, low-cost airline Swoop created a campaign designed to catch their attention where they were most likely to be feeling the pinch — at the pump.
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The Fresh Market Refreshed Its Approach to Earn a Big Bump in E-Commerce Sales
In-House Excellence Awards August 17, 2023The Fresh Market engaged a new demographic with a series of short- and long-form shoppable videos, generating outstanding results in the process.
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CVS Health Wins Over Retirees with Simple, Effective Messaging
In-House Excellence Awards August 16, 2023With an aging population growing fivefold every year, CVS Health and its health care brands reassured retirement-age individuals that just because they are retired, that doesn’t mean their health care will take a rest, too.
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How The Real Housewives of LAY’S Dominated BravoCon 2022
In-House Excellence Awards August 16, 2023LAY’S partnered with NBCU to develop the “The Real Housewives of LAY’S” experiential activation at BravoCon, including creating three custom chip flavors inspired by its Housewives partners, a custom cocktail menu, and exclusive meet and greets.
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Truth Initiative Ignites a Smoke-Free Future
In-House Excellence Awards August 14, 2023Truth Initiative’s “Quitters” campaign showcased real young people's journeys to quit vaping, promoting the positive impact of quitting nicotine on mental health, inspiring others to quit, and connecting them with support resources.
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How Frito-Lay Used "Football vs. Soccer" to Win the 2022 World Cup
In-House Excellence Awards August 13, 2023With its "Football vs. Soccer" campaign, Frito-Lay was able to capitalize on its sponsorship of the 2022 Men’s World Cup, creating a viral phenomenon and driving positive business results.
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Indeed Amplifies Diversity in Film
In-House Excellence Awards August 13, 2023Indeed's award-winning campaign redirected a national TV spot budget to fund ten short films by BIPOC directors, aiming to promote diversity and inclusivity in the film industry and empower underrepresented voices.
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Merrell Blazes a New Trail
In-House Excellence Awards August 13, 2023Merrell's award-winning integrated campaign "Same Is Boring” successfully repositioned the brand as a trail-running innovator and achieved record-breaking results by embracing the unpredictability and excitement of trail running, captivating the target audience, and driving significant growth in the trail run portfolio.
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Poo Power: Shell's Renewable Natural Gas Revolution
In-House Excellence Awards August 13, 2023Shell's short corporate film conveyed the potential of renewable natural gas (RNG) as a future fuel source for West Coast truck drivers and farmers. The film's fresh and engaging approach humanized Shell while highlighting its Powering Progress strategy, making it a memorable B2B marketing success for the brand.
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Euphoria’s Chloe Cherry Promotes L'Oréal’s Lipstick
In-House Excellence Awards August 13, 2023L'Oréal’s in-house team promoted the brand’s new lipstick with a YouTube tutorial and digital out-of-home (DOOH) assets featuring Chloe Cherry, famous from her role on HBO’s Euphoria.
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PepsiCo’s bubly Brand Promotes Safe LGBTQ+ Spaces on YouTube
In-House Excellence Awards August 13, 2023To promote safe spaces for the LGBTQ+ community and interest in its bubly beverage brand, PepsiCo’s in-house team developed a short film that it promoted on YouTube.
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