ANA Influencer Marketing

On January 1, 2018, the ANA acquired the Word of Mouth Marketing Association (WOMMA). This acquisition deepens ANA’s capabilities in word-of-mouth and social media marketing to better serve all facets of the marketing community and fuel ANA's unwavering purpose to drive growth for individual marketers, their brands, and our industry.  WOMMA members in good standing are now Associate members of the ANA and may access ANA’s latest insights, resources, and events. To do so, you must be logged in or create an account. ANA membership benefits include:

A complete list of ANA membership benefits is available here. If you have questions about how to access your membership benefits, please contact Karen Bress at

MKC Content

Here is a sampling of the best content on word-of-mouth, social media, and influencer marketing. Click here to explore the full content portfolio.

About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.