Brand Safety and Ad Fraud
Today's technological underpinnings are vulnerable to subversive elements that can undermine brand safety and expose opportunities for the theft of a brand's precious media investments.
The ANA has partnered with a global coalition of platforms, marketers, and agencies to eliminate fraudulent traffic, combat malware, fight ad-supported internet piracy, and promote brand safety through greater transparency.
The Challenge
The current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution, while brand-unsafe exposure, such as ads appearing on sites containing violent, extremist, and sexual content, can do profound damage and compromise the entire marketing ecosystem.
The ANA’s Response
Not only has the ANA commissioned multiple White Ops studies on ad fraud, we are also a founding stakeholder of the Brand Safety Institute and the Trustworthy Accountability Group, and play a key role in the Global Alliance for Responsible Media (GARM), designed to make brands safe through a global collaboration of platforms, marketers, and agencies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News Quiz
Marketing News Quiz for September 7, 2024
In this week's marketing news quiz: A social media platform putting protections in place ahead of the U.S. presidential election, the most bipartisan brand in the U.S., the resurgence of a classic beauty brand jingle, and more.
Leading Edge
The Authentic Internet: Empowering Users and Advertisers Alike
Content doesn't need to come from a famous media brand like PBS, the BBC, or The Weather Channel to be valued. Sites owned by creators who produce consistent, high-quality content are also highly trusted by consumers because of their human connection.
Podcast Clips
What’s the Secret to Cultural Authenticity for Brands?
Often when brands try to lean into culture, the effort can feel more like appropriation than an authentic activation. How can this be avoided? JuHee Kim, president of MuteSix, offered her thoughts on the Champions of Growth podcast.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Unlock the Power of Influencer Marketing (Full Day)
- Unlock the Power of Influencer Marketing (Half Day)
- Unlock the Power of Influencer Marketing (Virtual Open Enrollment)
1-Day Conferences
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Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Data & Direct Marketing Committee
- Government Relations Committee
- Legal Affairs Committee
- Digital & Social Committee