Brand Safety and Ad Fraud
Today's technological underpinnings are vulnerable to subversive elements that can undermine brand safety and expose opportunities for the theft of a brand's precious media investments.
The ANA has partnered with a global coalition of platforms, marketers, and agencies to eliminate fraudulent traffic, combat malware, fight ad-supported internet piracy, and promote brand safety through greater transparency.
The Challenge
The current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution, while brand-unsafe exposure, such as ads appearing on sites containing violent, extremist, and sexual content, can do profound damage and compromise the entire marketing ecosystem.
The ANA’s Response
Not only has the ANA commissioned multiple White Ops studies on ad fraud, we are also a founding stakeholder of the Brand Safety Institute and the Trustworthy Accountability Group, and play a key role in the Global Alliance for Responsible Media (GARM), designed to make brands safe through a global collaboration of platforms, marketers, and agencies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News
California Introduces Legislation Requiring Social Media Warning Labels
A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
Leading Edge
Bots and Fake Traffic Can Wreak Havoc on Holiday E-Commerce: Here’s What to Do
With the holiday shopping season in full swing and consumers more plugged into online shopping than ever, businesses face unprecedented increases in fake traffic.
Marketing News
Federal Appeals Court Upholds U.S. Ban on TikTok
A federal appeals court has upheld the U.S. ban on TikTok, the video-soaked app that has more than 170 million users in the U.S. and more than 1 billion users worldwide. TikTok plans to appeal to the Supreme Court.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Unlock the Power of Influencer Marketing (Full Day)
- Unlock the Power of Influencer Marketing (Half Day)
- Unlock the Power of Influencer Marketing (Virtual Open Enrollment)
1-Day Conferences
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Webinars
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Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Data & Direct Marketing Committee
- Government Relations Committee
- Legal Affairs Committee
- Digital & Social Committee