Committees | Events & Webinars | Ethics Policy | ANA

Ethics Policy

This event is over.

2:00 pm – 2:15 pm ET:
Welcome, Introductions, Interest Polling & Discussion
Engage with your fellow committee members in open discussion around issues and challenges in the realm of marketing and ethics. Participate in short poll and meet your fellow committee members! This is your opportunity to ask questions and connect with others in this field.
Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive

2:15 pm – 2:45 pm ET:
Sustainability in Marketing: Best Practices & Lessons Learned
Hear from our members – case studies on why it’s important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.
Gaurav Gupta | SVP, Sustainability Director, Americas | Dentsu

2:45 pm – 3:00 pm ET:
ANA Ethics Code/Best Practices: Review and Ethics Policy Involvement
As leaders in ethics and marketing, be at the forefront of developing a code of ethics for all marketers in our industry. Senny will share our high priority project for 2023 and how you can be involved in this effort.
Senny Boone | SVP | ANA Nonprofit Federation & Center for Ethical Marketing

3:00 pm – 3:25 pm ET:
Marketing to Children and Ethical Considerations for Brands and Organizations
Learn the latest ethical challenges with marketing to children. There are many factors to consider, differing viewpoints and pending legislation on the definition of a child – under 18, 16, 15, or 13? Additionally, you need to factor in different modes of marketing – AI, social media, digital advertising, etc. when marketing to children. Share your strategies and concerns about this issue.
Travis Frazier | Manager | ANA Government Relations
Bryn Weaver | Chief Legal Officer and Chief Data Ethics Officer | Wiland

3:25 – 3:30 pm ET:
Wrap Up
Senny Boone | SVP ANA Nonprofit Federation & Center for Ethical Marketing (Facilitator)
Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing


Schedule subject to change