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Sports Marketing Beyond the Field
Trends and Technology July 6, 2026Fan engagement is moving off the field as brands chase audiences through social media, docuseries, and multiyear athlete deals. Shifting sports consumption habits may be reshaping how marketers reach — and retain — younger and female fans.
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Replacing Intent Signals and First Party Data in the Answer Engine Age
Webinar Rewinds July 2, 2026It is widely reported that 30% of organic traffic has disappeared since the widespread and rapid adoption of LLMs two years ago. In this webinar, speakers discussed the size of the problem, where media and research are heading, and how to replace vanishing intent signals in this new era, with a heavy focus on concrete data.
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Reed Smith Warns Brands to Treat Legal Risk as a Growth Variable
Event Recaps June 30, 2026Legal exposure is quietly eroding marketing value as contracts, privacy terms, and artificial intelligence governance fail to keep pace with modern practice. Reed Smith partner Keri S. Bruce, speaking at the ANA Advertising Financial Management Conference, outlines the risks that could reshape how brands manage agency relationships and campaign accountability.
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Marketers Learn to Navigate a Rapidly Changing Digital Terrain
Trends and Technology June 29, 2026Creator budgets are surging and AI is reshaping how brands reach audiences, putting digital strategy under pressure. Marketers may need to rethink platform relationships and brand clarity to stay competitive.
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Bill Proposes Federal Agency to Focus on AI
Marketing News June 26, 2026A new House bill proposes a federal department dedicated to AI oversight, as bipartisan legislation and a White House executive order signal accelerating regulatory momentum. Marketers tracking AI governance, NIL sponsorship, and state privacy compliance may face significant new rules ahead.
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Omnicom Media and Disney Advertising Launch CTV Advertising Solution
Marketing News June 24, 2026Omnicom Media and Disney Advertising unveil a connected TV (CTV) platform that sequences ads across streaming, live sports, and on-demand content. The tool, powered by Innovid and Acxiom, could reshape how brands manage frequency and narrative across digital video.
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Welcome to Saatva House: Building a Scalable System for Premium Brand Video
Event Recaps June 24, 2026At the 2026 ANA In-House Agency Conference, David Link, chief creative officer at Saatva, explained how the brand built "Saatva House," a scalable in-house production system designed to support premium video content across channels. By shifting from campaign-based production to system-based execution — and combining senior talent with AI — Saatva is redefining how brands approach creative output at scale.
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National Basketball Players Association Rolls Out NIL Platform
Marketing News June 23, 2026The National Basketball Players Association launches PLYRS UNTD, a collective NIL venture giving more than 500 NBA players direct stakes in licensing, content, and brand partnerships. The move signals a broader shift in how athletes are claiming ownership — and what that could mean for sports marketers.
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TikTok Rebuilds Media Mix Modeling for Discovery, Creator Content, and Earned Reach
Event Recaps June 23, 2026TikTok and NielsenIQ are challenging how brands model media, arguing that paid, organic, and creator signals must be measured together. Outdated media mix modeling inputs — not methodology — may be limiting the ROI decisions brands are making at scale.
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POV: Stop Chasing Virality
POVs June 23, 2026Chasing virality may be costing brands more than it delivers. The ANA's Mike Berberich argues that a system built on consistent, repeatable content will outperform the viral gamble every time.
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Supporting LGBTQ+ Communities in a Complex Climate: From Nonprofit Partnership to Cultural Preservation
Event Recaps June 18, 2026Only 16 lesbian bars were reported as remaining in the U.S. in 2020 — a crisis that sparked a branded docuseries now credited with more than doubling that number. Two ANA committee presentations reveal how brands can move from performative allyship to resource-driven LGBTQ+ support.
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Fox Bets Big on Streaming With $22 Billion Roku Deal
Marketing News June 16, 2026Fox Corp. agrees to acquire Roku in a $22 billion deal, combining live sports rights with a connected TV platform reaching more than 100 million households. The merger could reshape streaming's competitive landscape — and raise questions about whether content-platform deals deliver for shareholders.
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Electronic Arts Launches EA Advertising
Marketing News June 15, 2026Electronic Arts (EA) launches EA Advertising, a platform embedding brands directly into gameplay through real-time placements and live experiences. The move could reshape how marketers reach gaming audiences at scale.
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How to Win Search When AI Writes the Rules
POVs June 12, 2026AI-driven search is reshaping how brands get found, with click-through rates dropping 34.5 percent when AI overviews appear. Marketers who still optimize for traditional keywords may be ceding the AI narrative to competitors and third-party sources. Don't fall into that trap by following the tips in this POV.
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Social Media's Influence on Consumer Trust and Purchasing Decisions in an AI-Driven Market
Leading Edge June 10, 2026Nearly 60 percent of shoppers now use AI to shop, shifting consumer trust away from traditional sources. STOCK's Zara Carbonell-Near explains why social media strategy could still be the most valuable trust-building tool brands have.
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Apple Rolls Out Next Generation of Apple Intelligence and Siri AI
Marketing News June 9, 2026Apple unveils a redesigned Siri AI at its Worldwide Developers Conference, bringing on-device context awareness and cross-app task support to its platforms.
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New Research Reveals a Stunning Gap Between Influencer Investment and Campaign Measurement
Event Recaps June 9, 2026Influencer marketing is scaling fast, but agency compensation models are struggling to keep pace. A first-ever ANA study reveals that half of marketers lack full visibility into how their influencer budgets are allocated — a gap that may undermine performance and negotiating leverage.
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From First Pitch to Lifelong Fans: How the Chicago Cubs Use Email to Stack up Business Wins
Event Recaps June 5, 2026At the ANA 1-Day event "The Next Chapter of Email Evolution — From Inbox to Impact," Jen Martindale at the Chicago Cubs explained how the organization drives business results with an email program built for relevance — not volume.
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SMS Marketing and Outreach Roundup
Webinar Rewinds June 3, 20262025 saw more TCPA class litigation than any previous year—and a disproportionately high number of those filings were targeting SMS outreach. Partners from Troutman Amin discussed the latest developments SMS marketers and derive providers need to know.
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How Challenger Brands Are Rewriting the Media Playbook
Event Recaps June 1, 2026Frontier Airlines and Good Good Golf reveal how challenger brands are winning without traditional media budgets. Their strategies — rooted in cultural insight, owned media, and community — could reshape how marketers think about brand building.
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