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2014 ANA Digital & Social Media Conference presented by Meredith

The ANA Digital & Social Media Conference is a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer’s daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, content marketing, and native advertising have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

Host:
Michael Donnelly
Senior Vice President, Group Head Global Digital Marketing
MasterCard Worldwide
ANA Social Media Committee Chair

Tweet and follow along with the conversation at the conference by using the hashtag #ANADigital.

When
Begins:Sunday, July 13, 2014 at 4:00pm
Ends:Tuesday, July 15, 2014 at 12:00pm
Where

St. Regis Monarch Beach
1 Monarch Beach Resort
Dana Point, CA 92629

ANA has negotiated a special room rate of $295 per night. The cut-off date for this rate is June 19, 2014, after which prevailing rates apply. In order to use the ANA rate, you must be registered to attend the conference. You will receive a code in your confirmation email that you will provide to the hotel when calling to make your reservation.

Registration Pricing
    Member Rate Non-Member Rate
  Conference Registration $ 1,095 $ 1,295
Registration
  Live Stream Registration $ 1,095 $ 1,295

 ANA Members may take advantage of special corporate pricing of $1795 for two members from the same company. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/list to see if your company is a member of the ANA.


Agenda
Monday, July 14, 2014
8:30am  

General Session

 

MONDELEZ INTERNATIONAL DRIVES INNOVATION IN MOBILE AND REAL-TIME MARKETING

As Vice President of Global Media and Consumer Engagement at Mondelēz International, B. Bonin Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. B. Bonin Bough has been recognized as one of business’ hottest rising stars in lists that include Fast Company’s 2011 100 Most Creative People in Business, The Internationalist’s 2012 Internationalists of the Year and was inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2013.  In this session, Bonin will share Mondelēz International’s high-level approach to mobile, social and real-time activation and how the company leverages relationships in the mobile startup community to build their brands.

B. Bonin Bough

Vice President of Global Media and Consumer Engagement

Mondelēz International

 

TOMS LEVERAGES “ALL THINGS DIGITAL”

TOMS represents the evolution of a new business model of increasing interest in today’s more socially-responsible world.  While TOMS is a for-profit company that sells shoes, eyewear and coffee they also operate a giving arm to the business as well.  When TOMS sells a pair of shoes, another pair of shoes is given to a child in need. Zita Cassizzi, Chief Digital Officer at TOMS, will talk about her role leading all things digital and direct to consumer on a global basis for their rapidly-expanding “One-for-One” business.  You will also learn how TOMS leverages their customer relationship in e-commerce, online marketing, mobile, and social media to build their global brand and provide an excellent customer experience. 

Zita Cassizzi

Chief Digital Officer

TOMS

 

FRITO-LAY GETS SOCIAL WITH CONTENT

Frito-Lay has been very successful engaging their customers through social media and content.  The Doritos’ “Crash the Super Bowl” and Lay’s “Do Us a Flavor” contests are two very successful ways that Frito-Lay drives brand awareness, new product development and sales through user-generated ideas, social media and content.  Discover Frito-Lay’s innovative approach to leveraging consumer insights and ideas through paid, earned, and owned media.

Ann Mukherjee

SVP, CMO

Frito-Lay North America

 

AMERICAN EXPRESS: DRIVING RESULTS THROUGH DIGITAL PARTNERSHIPS

The lines of social media, digital, marketing and commerce are all increasingly blurring – and smarter, faster, seamless marketing tactics that streamline the commerce experience are at the center of how American Express is reaching customers in new ways.  American Express will share insights on how marketers can reach their digitally savvy customers with targeted, personalized marketing that delivers relevant value and drives results.  You will also learn how the company’s marketing strategies have engaged and added new value for customers and merchants on Twitter, TripAdvisor and in the backseat of New York City taxis.

Andrea Zaretsky

Vice President, Digital Partnerships & Development

American Express

 

MICROSOFT XBOX: LEVERAGING THE INTERSECTION OF REAL-TIME DIGITAL + REAL-LIFE EVENTS

Kirsten Ward is senior director of marketing in the Devices and Studios division at Microsoft, overseeing global customer acquisition and engagement for Xbox and Surface through digital and direct marketing channels. Kirsten’s team is also responsible for upholding the relationships with over 20 million Xbox fans across email and social media channels. Building up such a large and active community is no small task, but it is only an initial step for marketers. The next challenge is keeping brand loyalists engaged as advocates, and when affinity begins to wane, make them fall in love with your brand all over again. Learn how Microsoft did just that with the launch of Xbox One, leveraging real-time digital alongside real-life events across the globe with tremendous success. Kirsten will share key lessons learned from the launch on how brands can best grow, cultivate and harness their fan communities, including how to respond in real-time and rebuild communities when needed -- all in the public eye.

Kirsten Ward

Senior Director of Xbox Digital and Direct Marketing

Microsoft Corporation

 

DON’T BE THE NEXT #SOCIALMEDIAFAIL

Today’s digital and social world means brand messaging is happening 24/7, and spend is shifting from traditional media to digital.  As the dollars move, how do you make sure that your message is actually reaching your audience? How do you apply outdated legal ideas to a fast-paced digital world? This session will cover hot legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.

Stacy K. Marcus

Partner, Advertising, Technology & Media Law

Reed Smith LLP

 

MINI MOTORS INCITES PASSION WITH CONTENT MARKETING

MINI is a brand with a cheeky personality and powerful image.  MINI’s marketing must fight above its weight class to break through against larger competitors. Learn how MINI’s content strategy, termed “MINI as MEDIA,” continuously connects through experiential and social media in unique ways with passionate MINI Owners (some of whom call themselves “MINIacs”) and invites new prospects to the MINI party.

Lee Nadler

Marketing Communications Manager

MINI USA

 

Confirmed Speaker

Session details to be announced.

Carlos Becil

Senior Vice President, Marketing

Equinox

Tuesday, July 15, 2014
 

More to come!

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