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Denny’s: A Social Diner

July 15, 2014

Executive Summary

Denny’s is focused on providing comforting meals in a relaxed and casual atmosphere that allows people to have fun with friends and family. This brand positioning has provided the perfect springboard for a social and digital program aimed at engaging Millennials. John Dillon, vice president of brand marketing at Denny’s Corporation, and Kevin Purcer, senior vice president and director of digital strategy at Erwin Penland, shared 11 key takeaways from the brand’s viral success on Twitter and Tumblr.

(View video below.)



Source

“Denny’s: A Social Diner.” John Dillon, Vice President of Brand Marketing at Denny’s Corporation; Kevin Purcer, Senior Vice President and Director of Digital Strategy at Erwin Penland. ANA 2014 Digital and Social Media Conference, 7/15/14.

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