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Equinox: Changing the Conversation Through Content and Social

July 15, 2014

Executive Summary

Now, more than ever, it is imperative for brands to have a digital and social voice. Luxury fitness brand Equinox has leveraged social channels across its house of brands to foster engagement with current and prospective members. By creating compelling content and sharing via platforms like Facebook, Instagram and Equinox's editorial site Q, the brand is changing the conversation and starting new ones in the health and wellness space. In this video, discover best practices on leveraging digital and creating the most-engaging consumer content as well as key lessons learned along the way.

Speaker:
Carlos Becil
Chief Marketing Officer and Senior Vice President, Marketing
Equinox



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