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Don’t Be the Next #Socialmediafail

July 15, 2014

Executive Summary

Today’s digital and social world means brand messaging is happening 24/7, and spend is shifting from traditional media to digital. As the dollars move, how do you make sure that your message is actually reaching your audience? How do you apply outdated legal ideas to a fast-paced digital world? This session covered hot legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.

Speaker:
Stacy K. Marcus
Partner, Advertising, Technology & Media Law
Reed Smith LLP



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