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Don’t Be the Next #Socialmediafail

July 15, 2014

Executive Summary

Today’s digital and social world means brand messaging is happening 24/7, and ad dollars are shifting from traditional media to digital. However, the prevalence of new channels make the outdated legal ideas around marketing difficult to apply. Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.



Source

"Don't Be the Next #SocialMediaFail." Stacy K. Marcus, Partner, Advertising, Technology, and Media Law at Reed Smith LLP. ANA Digital and Social Conference, 7/15/14.

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