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TOMS Leverages All Things Digital

July 14, 2014

Executive Summary

TOMS represents the evolution of a new business model centered on socially-responsible giving. The company has expanded its “one-for-one” concept to include eyewear and coffee, as well as a digital marketplace which supports other entrepreneurs. Zita Cassizzi, chief digital officer at TOMS, explained the company’s approach to omnichannel and innovation.



Source

“TOMS Leverages All Things Digital.” Zita Cassizzi, Chief Digital Officer at TOMS. ANA 2014 Digital and Social Media Conference, 7/15/14.

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