Social Media Strategy for B-to-B

July 15, 2014

Executive Summary

Demonstrable ROI is the new norm, even for touch points along a complex B-to-B consumer decision journey. However, marketers still have a difficult time understanding the value of the dollars invested in social media. Ana Villegas, marketing director of North America commercial business at Dell, explained how Dell has integrated social media into its commercial B-to-B marketing strategy to achieve measurable business results.


“Social Media Strategy for B-to-B.” Ana Villegas, Marketing Director of North America Commercial Business at Dell. ANA 2014 Digital and Social Media Conference, 7/15/14.

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