How to Generate Growth through the Design of Brand Experience
June 9, 2010
Brand perception and relevance can shift at a rate that far outpaces most organizations' ability to manage it making the need for consistency and clarity even more vital. IDEO designer and practice lead Clark Scheffy discussed the value of asking the right questions and integrating design thinking into your creative process and presented case studies on brand growth.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.