| |
 

Call of Duty: Modern Warfare 3, “The Vet and the n00b”

May 22, 2013

With the launch of Modern Warfare 3, the brand set out to create the biggest entertainment launch of all time. With tapped outlets for growth, Call of Duty ignited its disparate audiences with one insight; the fun isn't in winning, it's in the progression. The brand invited the world to join in the thrill of becoming a badass.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Recent Effie Awards

May 22, 2013
Get Away With It

May 22, 2013
A Hunt for Happiness

May 22, 2013
A Todo, Con Todo

May 22, 2013
Be One with the Wild

May 22, 2013
Be The Thunder

May 22, 2013
Best Fries on the Planet

See full index for Effie Awards