Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience | Event Recaps | All MKC Content | ANA

Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience

TripAdvisor VP and GM of Global Media Christine Maguire and UpperRight Chief Experience Officer Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.