Mattel: In-House Agency Case Study | Event Recaps | All MKC Content | ANA

Mattel: In-House Agency Case Study

In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Lorraine Kraus, head of Barbie broadcast production at Mattel, Inc., shared her journey and Mattel's future plans, including lessons learned and key takeaways.