Patrón Spirits’ CMO Lee Applbaum Discusses Brand Authenticity and Connecting with Consumers’ Evolving Interests | ANA Marketing Knowledge Center | The Internationalist | Other Publications | All MKC Content | ANA

Patrón Spirits’ CMO Lee Applbaum Discusses Brand Authenticity and Connecting with Consumers’ Evolving Interests

Patrón is the world’s best-selling premium tequila, but CMO Lee Applbaum admits that few understand the process and people behind the brand’s quality, authenticity, and uniqueness.