March Madness Generated $1.15 Billion in Ad Revenue in 2013
March 10, 2014
March Madness, the NCAA Men's Division 1 Basketball Championship, is one of the largest and most valuable properties in all of TV sports, triggering more than $8 billion in TV ad spending in 2013.
You do not have access to this content
Here's who has access to this content:
- ANA Client-Side Marketer Members
- Gold Marketing Service Provider Members
- Silver Marketing Service Provider Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.
