March Madness Generated $1.15 Billion in Ad Revenue in 2013
March 10, 2014
March Madness, the NCAA Men's Division 1 Basketball Championship, is one of the largest and most valuable properties in all of TV sports, triggering more than $8 billion in TV ad spending in 2013.
Restricted Content
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
