May 14, 2012
According to this article by the Lenskold Group, awareness is an important metric to measure as it can be a major barrier when trying to influence purchase decisions.
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May 14, 2013
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
May 14, 2013
Big Data’s Biggest Role: Aligning the CMO & CIO
May 8, 2013
Wildfire Case Study: CanvasPop
May 8, 2013
Wildfire Case Study: Nicole Miller
May 8, 2013
Wildfire Case Study: The New York Giants
May 7, 2013
Millennial Media: Mobile Insights for Consumer Goods Brands
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