Retail Circular Gets a “Smart” Digital Makeover
September 19, 2011
This Macy’s case study from Yahoo! highlights how the retailer engaged with Yahoo! audiences through a targeted and interactive pullover ad featuring a digital version of their holiday sale circular.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.