Rapid Change as an Opportunity for Growth and Leadership: A Quintiles Case Study
May 25, 2010
Millie Tan, CMO and SVP, Quintiles, and Allison Womack, managing director, Doremus New York, discussed how Quintiles, a biopharma partner company, consolidated their four disparate brands under one umbrella to create a new biopharma category and a new Quintiles communications platform.
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