Research Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns
October 31, 2013
The Optimizing Integrated Multi-Screen Campaigns Survey was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.
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