Research Report: Procurement: The Good, the Bad, and the Ugly
June 30, 2010
An ANA survey of three constituencies—procurement/sourcing professionals, marketing/marketing services professionals, and agency professionals—finds large gaps in several areas, including how procurement defines value, whether procurement views marketing as an expense or an investment, and how well procurement works with marketing and agencies.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.