Unum: Challenger Brand
June 21, 2012
Peter Neiman, VP, advertising, Unum, discussed how smaller brands with limited budgets (such as Unum and Colonial Life) can compete against the industry giants (Aflac, MetLife, Prudential, Allstate) with multi-million dollar budgets and more resources.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.