Unilever: Leveraging the iAd as Part of an Integrated Multi-Brand Initiative
September 16, 2010
Phyllis Joseph, senior lead communications at Unilever Media, and Ritu Trivedi, managing director, digital at Mindshare, described how Unilever leveraged the iAd and other digital and social elements to amplify a multi-brand merchandising initiative and forge a stronger connection with consumers.
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