The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
April 5, 2013
Richard Benyon, CEO of Decideware, Yoandra Mordan, finance manager at Johnson & Johnson Global Marketing Group, and Stuart Sueltman, associate director, agencies procurement at Johnson & Johnson Group of Consumer Companies, discussed how evaluation and scope of work processes can be used to leverage better agency relationships.
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