| |
 

How to Get More Value from Your Brand Tracking Studies

March 24, 2010

Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, discussed how Enterprise used brand tracking studies to justify consumer marketing.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics