The Social Web: A New Customer Service Channel for Building Loyalty
April 5, 2010
Wells Fargo's Tim Collins, senior vice president, experiential marketing, and Edward Terpening, vice president of social media, discussed how the brand launched its service-oriented "Ask Wells Fargo" Twitter channel in the middle of the recession.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.