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Media Rebates/Incentives Require Full Transparency

July 16, 2012

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S. Details and implications for advertisers follow.

Background

From late May to mid-June 2012, ANA members were surveyed to uncover:

One hundred eighty-eight members responded to the survey.

Table of Contents

(Please see our "Also See" section to the right for the full PDF of this white paper.)

Source

"Media Rebates/Incentives Require Full Transparency." ANA/Reed Smith. July 2012.

Also See