An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs | Conference Session Videos | Event Video | All MKC Content | ANA

An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs

In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.