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MillerCoors: Scoring Results Through Engagement

February 26, 2013

Executive Summary

Brad Feinberg, Media Group Manager, MillerCoors LLC, discussed how MillerCoors leveraged sports to engage and entertain consumers, especially Hispanic consumers. While sports and beer are a tried and true combination, MillerCoors tapped into entertainment, content, fan involvement, and digital creation for truly progressive marketing efforts that has driven results.

View video below.



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