ANA | Food & Beverage
The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole.
Below is a small sample of the content resources available to ANA members in the Food & Beverage category.
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Culturally Centered Marketing, with Todd Kaplan, CMO of Pepsi
Marketing Futures Podcast August 1, 2023Pepsi CMO Todd Kaplan unpacks his culturally centered approach to marketing and brand building on the latest Marketing Futures Podcast.
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Chips Ahoy! Appeals to Generation Z with Social Commerce
Event Recaps July 12, 2023Cookie brand Chips Ahoy! described some ways in which it has leveraged social commerce to connect with generation Z and modernize its brand.
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The Recipe for Rewarding Gaming Partnerships
Event Recaps June 27, 2023With the help of tripleclix, the brand partnered with iconic franchises like Halo, PUBG, and Magic the Gathering, and discussed rewarding and engaging efforts tailored to fit varying gaming lifestyles.
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Hershey Helps Consumers Master Their Movie Night
REGGIE Awards May 15, 2023The Hershey Company partnered with Vudu to position itself as the brand that enhances family movie nights.
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