Nonprofit Marketing: Resources

How can nonprofits successfully raise funds for their organization?

ANA member CARE works around the globe to save lives, defeat poverty and achieve social justice. CARE’s CMO Monica Rowe spent nearly 20 years working for some of the world’s most influential fashion and beauty brands before transitioning to the for-purpose space. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Monica about marketing humanity and how CARE overcomes the economic storms by innovating, embracing new technologies, and maximizing partnerships.

Blakely shares the latest research on donor attitudes in the U.S. as well as in-depth insights from thousands of donors who have shared their needs, motivations and connections through the brand’s affinity work, plus amalgamated trends based on performance metrics from more than 30 charities.

Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.

ANA member American Diabetes Association (ADA) is working to prevent and cure diabetes and improve the lives of everyone affected by the disease. As ADA’s chief marketing and digital officer, Simone Grapini-Goodman is tasked with a broad remit of responsibilities to fulfill the organization’s mission. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Simone about her journey to ADA, how ADA is navigating a tough fundraising environment, embracing new technologies, and powering their purpose through partnerships.

In this webinar, learn about the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level.

In this webinar, discover the five game-changing strategies reshaping the nonprofit landscape. RKD Group's Head of Digital Strategy shared actionable insights, innovative approaches, and proven tactics to supercharge an organization's growth and influence.

With their purpose-driven campaigns, healthcare nonprofits Colorectal Cancer Coalition and Iroquois Healthcare Association exemplified how nonprofit organizations can drive meaningful impact without an extensive budget.

Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.

ANA Nonprofit Federation award winners Amy Bobrick of ABD Direct and Tracey Burgoon of DAV took different paths to success but they are equally committed to seeing the sector grow.

If you're a Nonprofit, use this to define, track, and report on your marketing program metrics.

Use this tool if you're a Nonprofit and want to evaluate your marketing program maturity.

Learn how the Los Angeles LGBT Center and Taimi navigated budget constraints to deliver meaningful campaigns that supported the LGBTQ+ community.

Care With Pride, an advocacy marketing initiative for the LGBTQ+ community created by Target 10, brought together a diverse group of advocates from across the country to share their stories while driving brand love and loyalty.

Colon Cancer Coalition created the “Talking Shit Saves Lives” campaign to educate younger patients about the symptoms of colorectal cancer and encourage them to talk about the issue with their doctors.

By creating messaging targeted toward vehement anti-vaxxers in the Permian Basin of western Texas and New Mexico, Permian Strategic Partnership was able to convince thousands of “vaccine curious” individuals to finally get the COVID-19 vaccine.

An iteration of FEMA’s Ready.gov campaign targeted Hispanic Americans to become more prepared for emergencies such as natural and man-made disasters.

AARP, the nonprofit organization that empowers people to choose how they live as they age, segments its over-50 consumer segment so advertisers can efficiently and effectively reach this audience which is growing, spending more, and has diverse needs and interests that are often overlooked by businesses.

Launched in 2014 by founder Robert Felder, Bearbottom Clothing has made a name for itself not only for its high-quality shorts and pants but for caring for the people and communities that help produce its apparel line.

Land O' Lakes, a cooperative dedicated to supporting its member-farmers, detailed how it is fighting to correct stereotypes about rural areas and to support the communities that reside there.