Colgate Discusses the Latest on Brand & Performance Metrics | Industry Insights | All MKC Content | ANA

Colgate Discusses the Latest on Brand & Performance Metrics

Colgate Palmolive’s Renee Milliaressis, chief media officer, and Patrick McGraw, director of global analytics integration, recently sat down with the ANA’s Michael Berberich, senior director of content & marketing, to discuss their views on brand and performance metrics.