Mastering Your Mission Statement - Virtual BURST | School of Marketing | ANA

Mastering Your Mission Statement - Virtual BURST

Seats are limited and confirmation of attendance will be required in advance of the session.

A mission statement needs to be exciting and memorable to get investment and buy-in from the team. But most businesses have a mission statement that isn’t working. Instead of inspiring action, it’s being ignored.

When a company’s mission statement and guiding principles are simple and memorable, they are more likely to be acted on and the mission is more likely to be completed. Unfortunately, too many organizations fill their mission statements with so much jargon and inside language that any impact is lost and the mission often forgotten by your teams, resulting in misaligned or lackluster messaging and performance.

This virtual interactive workshop provides both individual contributors, managers, and business leaders with an easy-to-understand framework to create or improve their ‘Guiding Principles’ that include the Mission Statement, Key Characteristics, and Critical Actions – with the end goal of increasing team alignment and engagement, and inspiring productivity.

Participants will learn to hone their Mission Statement for impact through teaching, brainstorming, and creation. They will leave with an understanding of how to craft an effective mission statement that they can bring back to their organizations and take action on immediately.

Target Audience
This workshop is ideal for marketing leaders, managers, executives, and leadership teams.

Download the full benefits here

  • Welcome, Introduction & Overview (5min)
  • The Critical Role of the Mission Statement - and Common Mistakes (10min)
  • Your Guiding Principals (10min)
  • Mission Statement-Current State (10min)
  • Creating a New Mission Statement - 3 Elements (30min)
  • Break (10min)
  • Key Characteristics (20min)
  • The Guiding Principles Package (20min)
  • Summary & Activation (5min)


Start: Tuesday, September 24, 2024 at 2:00pm

End: Tuesday, September 24, 2024 at 4:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Mastering Your Mission Statement - Virtual BURST Client-Side Tier $0 Platinum Tier $0 Gold Tier $99 Silver Tier $199 Nonmember $299



Mary Czarnecki

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. Mary has 20 years of experience driving revenue and customer impact growth for Fortune 100 companies and is no stranger to the "virtual environment," having delivered consulting and training services "remotely" since 2015. She is a regular advisor to market-leading brand teams and in addition to her work with MAC Marketing Partners, she applies her expertise in brand building and social media strategy to develop personal brand platforms for high-impact female entrepreneurs and executives to accelerate both career and business success.

Mary has been acknowledged as a top instructor for the ANA’s Marketing Training & Development Center and has developed several online courses for business leaders and entrepreneurs. She also leads live virtual group coaching programs for executives and entrepreneurs on topics such as virtual leadership, brand development, and online business growth.

Mary received her M.B.A. and M.E.M. from Yale University and B.A. from Princeton University.