Congratulations to the 2021 EEC Program Award Winners

April 30, 2021

By Ryan Phelan, Jose Cebrian

ANA

We are excited to announce the winners of the 2021 ANA Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations, how it can assist in achieving larger organizational goals while also demonstrating innovative thinking, and, most importantly, these awards feature email campaigns, programs, and people that make us excited and proud of the work being done in our industry.

We’re proud to announce the following 2021 EEC Program Award Winners.

 

Best Overall Improvement Program Award Winner: Party City CRM Pilot Testing

Congratulations to our winner, the Party City CRM Pilot Testing, as well as our semi-finalists, the Salvation Army Giving 2020 Campaign and Rover-Doggone Good Personalization. The pandemic drove a lot of change in email strategy in 2020. These award-winning campaigns provided robust submissions with tangible results, showcasing the ability to pivot — using data and technology to improve and define new baselines to achieve their objectives. As this was only the second year that the award has been offered, we were excited to see such a diversity of submissions, from non-profits to retail and healthcare. We can’t wait to see what great results and submissions 2021 will bring!

Campaign managers:

  • Priyanka Ghodasara, digital marketing, e-commerce at Party City
  • Lewis Tierney, consultant at Party City
  • Meg McCambridge, consultant at Party City
  • Andres Baez, manager of integrated CRM strategy planning at Party City
  • Andrea Claxton, group account director at DEG
  • CiCi Wood-Coyan, senior project manager at DEG
  • Hal Hollingsworth, account manager at DEG
  • Alexis Olson, account manager at DEG
  • Kelly Wang, campaign manager at DEG
  • Stephanie Ogilvie, senior relationship marketing strategist at DEG
  • Wendy Roush, senior SFMC engineer at DEG
  • Kate DiRocco, manager SFMC consultant at DEG

Judged: based on prior results identified, core insight identified that drove the change, testing rigor/validity and results

Creative: View creative

Semi-Finalists:

  • Rover-Doggone Good Personalization
    • Mayme Frey, Manager of CRM Operations at Rover
  • The Salvation Army 2020 Holiday Giving Campaigns
    • Katie Manring, project manager at DEG
    • Mary Curtis, senior SFMC consultant at DEG
    • Genna Matson, senior SFMC engineer at DEG
    • Lisa Dick, senior relationship marketing strategist at DEG
    • Rachel Harbaugh, associate relationship marketing strategist at DEG
    • Travis McCan, senior relationship marketing strategist at DEG
    • Justin Billet, art director at DEG
    • Elena Owens, senior copywriter at DEG
    • Matt Yang, graphic designer at DEG
    • Laura Siddall, campaign manager at DEG
    • Evan Davis, manager of campaign specialists at DEG
    • Shrey Bhatnagar, marketing data scientist at DEG
    • Joe Parrish, senior marketing analyst at DEG
    • Andrea Hadel, account supervisor at DEG
    • Liju M. Rajan, territorial director of digital strategies at The Salvation Army Eastern Territory
    • Thomas Shields, digital marketing, CRD at The Salvation Army Eastern Territory

 

“One-Person Team” Award Winner: Hailey Pettit

“I am incredibly honored to be recognized by the ANA Email Experience Council and as part of the email marketing community. There have been many constraints on all of us due to COVID and the underlying climate. However, these constraints have led to opportunities for brands to meet consumers where they are with empathy and compassion. When done right, email allows you to do just that and we saw the positive impact it had on our KPIs when we leaned in. It motivates me and makes me proud to be a part of this industry and seeing talented marketers utilizing email to make a difference in a challenging time.”

Hailey Pettit is the sole driver of email at Nurx, and she has improved nearly every metric that matters to the company, from CPA and CAC to increases in service requests through the channel. Hailey's efforts cover revenue generation and cost savings, showing a broad spectrum of the power of email. As Nurx's CMO shared, Hailey can definitely "teach us all how to be better."

Judged: based on impact, constraints, metric quality and innovation

Finalist: Emily McLeod, public affairs specialist at NASA

 

Cross-Channel Award Winner: McDonald’s Famous Orders

McDonald's Famous Orders campaign delivered an engaging and exciting experience with a major wow factor! The campaign's goals were to drive digital adoption as well as increase guest count during a global pandemic that challenged the industry. This was accomplished through a truly cross-channel campaign that leveraged email, push, dotcom, and app, and created a powerful digital first experience. As a result, the campaign beat all targeted goals; increasing new customers, retaining existing customers at a higher than expected rate, and reducing the number of lapsed customers. McDonald's hit their app registration goal in a record 3 days and the associated email campaign delivered the second highest impact to incremental revenue in 2020. Famous Orders was both buzzworthy and effective, making it the winner for the Cross-Channel category.

Judged: based on impact, constraints, metric quality and innovation

Creative: View creative

Semi-Finalists:

  • SCENE Member Reactivation, campaign managers:
    • Ryan Giff, executive director, partnerships and CRM at SCENE
    • Greg Elliott, managing director at William Thomas Digital
  • Neutrogena Holiday Campaigns, campaign managers:
    • Lucy Sun, brand manager, digital at Johnson & Johnson
    • Katie Manring, project manager at DEG
    • Mary Curtis, senior SFMC consultant at DEG
    • Genna Matson, senior SFMC engineer at DEG
    • Lisa Dick, senior relationship marketing strategist at DEG
    • Rachel Harbaugh, associate relationship marketing strategist at DEG
    • Travis McCan, senior relationship marketing strategist at DEG
    • Justin Billet, art director at DEG
    • Elena Owens, senior copywriter at DEG
    • Matt Yang, graphic designer at DEG
    • Laura Siddall, campaign manager at DEG
    • Evan Davis, manager of campaign specialists at DEG
    • Shrey Bhatnagar, marketing data scientist at DEG
    • Joe Parrish, senior marketing analyst at DEG
    • Andrea Hade, account supervisor at DEG

We are thrilled to be honoring these innovative and shining examples of best practices for email marketers. The stand-out programs and people that were selected are exemplary models of the qualities and high standards that these awards stand for. We will be celebrating the winners at our upcoming 2021 ANA Email Evolution Conference: A Virtual Conference. We hope you’ll join us in cheering on your peers and mentors!


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