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  • Mobile Acquisition on Location: 3 Brands Using Geo-Conquesting to Win New Customers

    Blogs   February 18, 2021  

    What if you could advertise to prospects when they were actually in your competitors’ retail locations? Here are 3 brands doing exactly that and how you can, too.

  • Yet Another Privacy Bill

    Blogs   February 17, 2021  

    ANA and other leading advertising industry associations have submitted a letter to the leadership of the Hawaii Legislature to oppose HI SB 1009, a sweeping and highly restrictive privacy proposal.

  • ANA Survey Finds Business Travelers Point to June Before Packing a Travel Bag

    Blogs   February 16, 2021  

    With COVID-19-related warnings and protocols top of mind, nearly a year has passed since many of us have boarded a plane. With conference season now upon us, the ANA conducted an eight-question survey to determine people’s appetite for travel, whether for business or pleasure.

  • Is Your Ad Investment Being Held Hostage?

    Blogs   February 11, 2021  

    The recent news regarding national TV audience under-delivery should be of concern to CFOs of companies that have invested in national TV over the course of the last two years. In short, TV viewing declines have resulted in guaranteed audience delivery shortfalls by the networks. Thus, the networks owe advertisers compensatory media weight or cash-back to make up for that under-delivery.

  • Privacy and Data in the 2020s: Misgivings, Misunderstandings, and Missed Opportunities

    Blogs   February 10, 2021  

    Privacy has become one of the most pressing issues facing our industry — it has been building for several years, and has absolutely reached a tipping point in 2020, showing up on CEO’s priority lists more than ever before.

  • A Toxic Tax

    Blogs   February 9, 2021  

    Last May, Maryland Governor Hogan vetoed HB 732 (The Digital Advertising Gross Revenue Tax) which would have imposed a levy of up to 10 percent on digital advertising in the state. Unfortunately, Maryland’s legislative leadership is signaling an attempt to overturn the governor’s veto in the near future.

  • Beyond Profit Podcast: How Purpose Drives Salespeople, with Lisa McLeod

    Blogs   February 8, 2021  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses noted sales strategist, speaker, and author Lisa McLeod’s latest book, Selling with Noble Purpose, as well as the rise of the purpose movement, storytelling, and more.

  • Welcome New EEC Advisory Committee Members!

    Blogs   February 3, 2021  

    Please join us in congratulating the newly elected members of the ANA Email Experience Council's Member Advisory Committee (MAC). This is our senior-level Committee which is comprised of thought leaders in the email marketing community.

  • Marketing When Channels Blur: Put The Message, Not The Medium, First

    Blogs   February 2, 2021  

    Marketers must think flexibly when allocating budgets instead of rigidly assigning them to channels such as video, radio, OOH, social media, and so on. If 2020 taught us anything, it’s that we need to be agile as conditions quickly change.

  • Predictions for a New (Partnership) World Order

    Blogs   January 28, 2021  

    Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID-19 world?

  • Privacy Battlefield Continues to Grow

    Blogs   January 26, 2021  

    Yesterday ANA, along with the 4A’s, AAF, IAB, and NAI, sent a letter to North Dakota legislators urging them to fix numerous problems with HB 1330, a proposed data privacy bill.

  • Beyond Profit Podcast: How Purpose Evolved in 2020, with Jeff Fromm

    Blogs   January 25, 2021  

    From taking stands on pressing social issues, to helping in the fight against COVID, to aligning with charities, brands led with purpose, drove goodwill, and made a difference in people’s lives in a year swallowed by the pandemic. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose Advantage.

  • Out of This World Marketing, Rejuvenating the Recruitment Race, and More

    Blogs   January 19, 2021  

    Each month, senior editor Andrew Eitelbach rounds up the latest can’t-miss content from ANA magazine.

  • B2B Marketers Look on the Bright Side of Things

    Blogs   January 12, 2021  

    To describe 2020 as annus horribilis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.

  • Nominations Open for EEC Awards

    Blogs   January 7, 2021  

    We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. Those accomplishments from the teams and individuals behind the curtain deserve recognition of their efforts and the resounding push to drive innovation and email itself forward.

  • Inspired By Sir Isaac Newton

    Blogs   January 6, 2021  

    Sir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.

  • What’s Ahead for Marketers as a New Browser War Begins

    Blogs   January 5, 2021  

    Whatever the “new normal” means for ad tech, soon we’ll have to deal with the end of the third-party cookie and what that means for targeting and measurement strategies. New solutions will emerge, but so will a new context — a third “browser war.”

  • The 10 Most Popular ANA Magazine Articles of 2020

    Blogs   December 30, 2020  

    Andrew Eitelbach, the senior editor for ANA magazine, breaks down the ten most popular stories from ANA publications in 2020.

  • One Thing Marketers Can Do to Mitigate Advertising Risk

    Blogs   December 29, 2020  

    Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?

  • Breach Bumps Privacy Up on the Agenda

    Blogs   December 21, 2020  

    Virtually everyone in the business community has anticipated that privacy and data security would be extremely important issues in 2021 at the Federal, state, and local levels, and in the regulatory arenas.