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  • There’s Never Been a Better Time to Be Better

    Blogs   November 18, 2020  

    The most common theme from the recent ANA Masters of Marketing Week, “Force for Good. Force for Growth,” wasn’t about pivoting, doubling down, or even digital transformation. It was about empathy.

  • ANA/AIMM Diversity Report Summed Up in 4 Charts

    Blogs   November 17, 2020  

    For the third consecutive year, the ANA and AIMM are releasing “A Diversity Report for the Advertising/Marketing Industry.” The ANA’s Bill Duggan shares his highlights.

  • Being a Good Neighbor, Struggling to See Ahead, and More

    Blogs   November 11, 2020  

    Each month, senior editor Andrew Eitelbach rounds up the latest can’t-miss content from ANA magazine. Here’s the ANA magazine review for the month of October.

  • Trust and Historic Television Viewership Equal Brand Sales

    Blogs   November 10, 2020  

    The valiant efforts to curtail the pandemic's spread by remaining at home has led to increased media consumption, including historic television viewership and unquestionable trust in local broadcast TV. The trust that comes with TV station viewership creates a unique opportunity for every brand.

  • Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2020

    Blogs   November 6, 2020  

    As we approach the 22nd annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here’s ANA Group EVP Bill Duggan’s top ten list.

  • Turning Agencies into Growth Agents

    Blogs   November 5, 2020  

    GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today.

  • The Shifting Marketing Landscape: A Q&A With Nationwide’s Jim McCoy

    Blogs   November 4, 2020  

    This year’s Influencer Marketing and Activation Conference will be a virtual experience, bringing together leading marketers from across the industry for insightful case studies and in-depth discussions on hot-button issues and the latest trends. In advance of his presentation at this year’s conference, the ANA sat down with Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, for a brief Q&A.

  • Ad Industry Submits Comments to California AG on CCPA

    Blogs   October 29, 2020  

    Yesterday, the advertising industry’s leading associations submitted comments to the California Office of the Attorney General regarding their third set of proposed modifications to the California Consumer Privacy Act (CCPA).

  • Outdated Client-Agency Agreements Pose Risks to Advertisers

    Blogs   October 27, 2020  

    If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.

  • With Sports and Live Entertainment in Limbo, Brands Must Make Fans of Their Own

    Blogs   October 22, 2020  

    This fall’s unusual entertainment schedule means brands need to find new ways to create “fans” beyond likes or followers. Sports, music, and Hollywood have never been in such limbo: marketers can fill that void, not just by entertaining consumers with social content, but also by offering them additional value during this pandemic.

  • A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem

    Blogs   October 21, 2020  

    We are indeed experiencing a sea change in consumer behavior as video streaming becomes part of our daily lives. COVID-19 appears to be the watershed moment we have been gearing up for over the past few years.

  • AI Can't Stand Alone for Brand Suitability: People Play a Vital Role

    Blogs   October 20, 2020  

    Advertisers and brands are naturally frustrated when their ads are aligned with unsuitable or irrelevant content — a situation that occurs with alarming frequency. What’s frustrating to many marketers is that AI is supposed to proactively prevent these kinds of catastrophes. Why hasn’t AI fixed this problem yet?

  • Beyond Profit Podcast: A Discussion with Steve Gross of Life Is Good Playmakers

    Blogs   October 19, 2020  

    Thanks to Playmakers, more than 1 million kids each year overcome adverse childhood experiences. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Steve Gross, founder and chief playmaker of Life is Good Playmakers, to learn more about the life-changing program.

  • 5 Keys to Unlock a Successful Relationship Management Program

    Blogs   October 15, 2020  

    Last week, the ANA released the report “The Business Case for Relationship Management” which covers the findings from quantitative and qualitative research conducted by the ANA and the 4A’s. This report looks at the current state of affairs related to relationship management program adoption levels, overall satisfaction, and benefits derived from their use.

  • A Catalyst for Change in B2B: Google and Ipsos COVID Survey

    Blogs   October 15, 2020  

    Customers in the age of COVID-19 have adapted to new ways of doing things, and some may be reluctant to go back to the old ways. Google research with IPSOS on B2B buyer and marketer behavior since COVID shows that these adaptations extend beyond consumer behavior — we've changed how we do business.

  • ANA Magazine: September Highlights

    Blogs   October 14, 2020  

    Each month, senior editor Andrew Eitelbach rounds up the latest can’t-miss content from ANA magazine. Here’s the review for the month of September.

  • Amid the Uncertainty, There’s Room for Levity in Ads

    Blogs   October 13, 2020  

    When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.

  • Learnings from the ANA Advertising Financial Management Conference

    Blogs   October 12, 2020  

    Our annual Advertising Financial Management Conference was held last week — virtually of course — and the ANA’s Bill Duggan attended for the twentieth year in a row! Here are some of the learnings he took away from the conference.

  • The Gaping Hole in Compliance

    Blogs   October 8, 2020  

    By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain isn’t fully also compliant.

  • Global CMO Growth Council Summit 2020: Action Not Ads to Launch Meaningful, Sustainable Change

    Blogs   October 7, 2020  

    Two years ago, Marc Pritchard warned, “change won’t come if leaders can’t come to grips [with it] and aren’t willing to go ahead and weather the storm.” On October 19, 2020, chief marketers worldwide are coming together as a global force for change at the Global CMO Growth Council Summit 2020.