Content Marketing

Content marketing is defined as the discipline of creating content, on behalf of a brand, designed with the specific strategy of influencing the intended target audience in order to drive quantifiable profitable results. As a cornerstone in brand activation, content marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance the strategic initiatives and the brand or product and helps to drive the engagement of the target audience.

Below are resources that will help to focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.

 

Find out more about Content Marketing

Award
Influencer Marketing & Activation Conference
New York Committee Chapter
New York Committee Chapter
West Coast Committee Chapter
West Coast Committee Chapter
Resources
Resources
Playbook/Toolkit
Playbook/Toolkit
REGGIE Cases
REGGIE Cases
Research and Thought Leadership
Research and Thought Leadership
Training
Training

     

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