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Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.

Kids' Online Safety Bill Could Reshape Digital Marketing to Minors

by Adam Wadsworth, 2 days ago

A bipartisan House agreement on the KIDS Act could reshape how brands target, engage, and collect data from minors online. The bill's scope extends well beyond privacy compliance and may affect platform design, AI use, and influencer strategies.

Report: AI in Advertising Market Set to Grow to $14.1 Billion This Year

by Matthew Schwartz, 6 days ago

The artificial intelligence advertising market is projected to reach $14.12 billion in 2026, up from $11.17 billion in 2025. A new ResearchAndMarkets.com report finds programmatic advertising and personalization are driving growth that could push the market to $36.34 billion by 2030.

Marketers Learn to Navigate a Rapidly Changing Digital Terrain

by Kathleen Beaulieu, 2 weeks ago

Creator budgets are surging and AI is reshaping how brands reach audiences, putting digital strategy under pressure. Marketers may need to rethink platform relationships and brand clarity to stay competitive.

Energy and Utility Industry: Best Practices and Trends

by Josch Chodakowsky, Joanna Fragopoulos, 4 days ago

Dynamic Creative Optimization (DCO): Best Practices and Trends

by Josch Chodakowsky, Joanna Fragopoulos, 1 month ago

Should I Be Using Synthetic Data in My Market Research?

by Josch Chodakowsky, Joanna Fragopoulos, Sara Stein, 1 month ago

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