Harness the transformative power of AI for Marketing.
Marketers have always looked to technology for new ways to innovate and grow. Now, at the dawn of the age of artificial intelligence, it's clear that AI has the potential to radically transform the marketing and advertising industry. How, where, when are but a few of the fundamental questions facing our industry.
The ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.
Research Reports
Tapping Into the Power of Generative AI for Strategic Marketing Transformation
Explore the ANA's Most Recent AI Insights
Connect with the ANA Community
2024 ANA AI for Marketers Conference
The 2024 ANA AI for Marketers Conference assembled some of the industry's best experts to explore the myriad use case opportunities marketers are pursuing in applying AI and addressed the issues and risks around governance, ethics, and intellectual property protection.
Attendees heard real examples from leading brands that demonstrate how they're successfully using this technology to improve performance and drive efficiencies, and how some are putting guardrails in place to enable long-term success.
2024 ANA Marketing Technology for Marketers Conference
The 2024 ANA Marketing Technology for Marketers Conference explored how emerging capabilities like Generative AI, Composability, and Low Code/No Code are being used to create brilliant customer experiences more efficiently and effectively.
Attendees joined our panel of cross-functional industry experts to hear how leading brands are leveraging data and technology to enable some of the world's most innovative marketing programs and how they have learned to master their stack to exceed their business objectives.
MarTech Committee
Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
| October 22 |
AI Meets MarTech: Navigating the Future of Marketing Innovation at 2024 Masters of Marketing Orlando |
| November 13 |
MarTech Committee Meeting Virtual Meeting (Eastern Time) |
Marketing Futures Committee
Focused on innovative topics and emerging trends, including artificial intelligence, augmented reality, virtual reality, blockchain technology, Amazon, voice search, and digital transformation.
| December 3 |
Marketing Futures Virtual Meeting (Eastern Time) |
AI Committee
Explores the myriad use case opportunities that marketers are pursuing in applying AI and helps to address the issues and risks around governance, ethics, and intellectual property protection.
The Global CMO Growth Council Official Position on Generative AI
Bringing the marketing industry together to establish a foundation for the responsible use of Generative AI to drive business growth and good around the world.
Build a Career-Defining Skill Set
AI Training at the ANA
Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.
| October 29 |
Empowering Marketers with Generative AI - Virtual Virtual Workshop (Eastern Time) |
| December 19 |
Advanced AI Prompt Engineering for Marketers (201) - Virtual Virtual Workshop (Eastern Time) |
Free Learning Resources
From Adobe:
Adobe offers several free resources for those interested in design and other creative capabilities powered by AI. Users can also refresh Illustrator and Photoshop skills with tutorials.
From Amazon:
This set of free on-demand courses will help grow your technical skills and learn how to apply machine learning (ML), artificial intelligence (AI) and deep learning (DL).
From Google:
Google’s free Introduction to Generative AI learning path provides an overview of generative AI concepts.
From Meta:
Meta’s AI Learning Alliance (AILA) is an initiative to strengthen diversity and increase equity in the field of artificial intelligence. Here you'll find free AI courses, practice tests, a curriculum, as well as virtual training.
From Microsoft:
Microsoft’s free AI Learning Hub offers documentation, learning and resources. Those who complete are eligible for a free MS Certification exam.
Take the Next Step
For more on ANA’s AI efforts and to learn how you can get involved with the ANA Artificial Intelligence practice, contact the ANA Marketing Technology and Addressability team at marketing-technology@ana.net.