AI for Marketers | ANA

Harness the transformative power of AI for Marketing.

Marketers have always looked to technology for new ways to innovate and grow. Now, at the dawn of the age of artificial intelligence, it's clear that AI has the potential to radically transform the marketing and advertising industry. How, where, when are but a few of the fundamental questions facing our industry.

The ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.

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2024 ANA AI for Marketers Conference

The 2024 ANA AI for Marketers Conference will assemble some of the industry's best experts to explore the myriad use case opportunities marketers are pursuing in applying AI and will address the issues and risks around governance, ethics, and intellectual property protection.

You’ll hear real examples from leading brands that demonstrate how they're successfully using this technology to improve performance and drive efficiencies, and how some are putting guardrails in place to enable long-term success.

register today and join us april 8-10

2024 ANA MarTech for Marketers Conference

The 2024 ANA MarTech for Marketers Conference will explore how emerging capabilities like Generative AI, Composability, and Low Code/No Code are being used to create brilliant customer experiences more efficiently and effectively.

Join our panel of cross-functional industry experts to hear how leading brands are leveraging data and technology to enable some of the world's most innovative marketing programs and how they have learned to master their stack to exceed their business objectives.

register today and join us may 20-22

MarTech Committee

Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.

April 2nd MarTech Committee Meeting - Digital Asset Management Capability Model
Virtual Meeting
June 4th MarTech Committee Meeting
Virtual Meeting
Marketing Futures Committee

Focused on innovative topics and emerging trends, including artificial intelligence, augmented reality, virtual reality, blockchain technology, Amazon, voice search, and digital transformation.

March 21st Marketing Futures
Virtual Meeting (Eastern Time)
June 27th Marketing Futures
Virtual Meeting (Eastern Time)
AI Forum

Explores the myriad use case opportunities that marketers are pursuing in applying AI and helps to address the issues and risks around governance, ethics, and intellectual property protection.

June 11th AI Forum Meeting
Virtual Meeting
September 18th AI Forum Meeting
Virtual Meeting

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Take the Next Step

For more on ANA’s AI efforts and to learn how you can get involved with the ANA Artificial Intelligence practice, contact the ANA Marketing Technology and Addressability team at marketingtech-team@ana.net.

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