Harness the transformative power of AI for Marketing.
Marketers have always looked to technology for new ways to innovate and grow. Now, at the dawn of the age of artificial intelligence, it's clear that AI has the potential to radically transform the marketing and advertising industry. How, where, when are but a few of the fundamental questions facing our industry.
The ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.
Download the ANA's
AI Playbook
Inside this ANA members-only playbook, you’ll find:
- A clear explanation of artificial intelligence and generative AI
- A list of practical ways you can put generative AI to work in your marketing
- A generative AI marketing maturity model to gauge where your organization stands today
- Six initial steps to begin your generative AI marketing transformation
- GenAI-powered marketing insights, ideas, and inspiration
Explore the ANA's Most Recent AI Insights
Build a Career-Defining Skill Set
AI Training at the ANA
Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.
| December 19th |
Empowering Marketers with Conversational AI and ChatGPT - Virtual Virtual Workshop (Eastern Time) |
Connect with the ANA Community
2023 ANA Masters of Marketing Conference
The 2023 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Take part in unmatched networking, entertainment, and special events, and hear inspiring stories of growth, reinvention, and success from C-suite leaders across the industry.
2024 ANA AI for Marketers Conference
We have assembled some of the industry's best experts for the 2024 ANA AI for Marketer Conference and together will explore the myriad use case opportunities marketers are pursuing in applying AI and address the issues and risks around governance, ethics, and intellectual property protection. Leading brands will demonstrate how they're successfully using this technology today and detail the guardrails being put in place to enable long-term success.
MarTech Committee
Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
| November 16th |
MarTech Committee Meeting Via Webinar (Eastern Time) |
Marketing Futures Committee
Focused on innovative topics and emerging trends, including artificial intelligence, augmented reality, virtual reality, blockchain technology, Amazon, voice search, and digital transformation.
| December 7th |
Marketing Futures Via Webinar (Eastern Time) |
Futures Webinar Series
Gain valuable insights into the latest tech developments and emerging trends with our Futures webinar series. Join industry leaders as they discuss AI, blockchain, Web 3.0, and more. Register now to be part of the conversation and stay ahead of the curve.
| November 9th |
Dear AI: A Conversation About Our Past to Shape Our Future 60 minutes |
Take the Next Step
For more on ANA’s AI efforts and to learn how you can get involved with the ANA Artificial Intelligence practice, contact the ANA Marketing Technology and Addressability team at marketingtech-team@ana.net.