AI for Marketers | ANA

Harness the transformative power of AI for Marketing.

Marketers have always looked to technology for new ways to innovate and grow. Now, at the dawn of the age of artificial intelligence, it's clear that AI has the potential to radically transform the marketing and advertising industry. How, where, when are but a few of the fundamental questions facing our industry.

The ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.

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2024 ANA AI for Marketers Conference

The 2024 ANA AI for Marketers Conference assembled some of the industry's best experts to explore the myriad use case opportunities marketers are pursuing in applying AI and addressed the issues and risks around governance, ethics, and intellectual property protection.

Attendees heard real examples from leading brands that demonstrate how they're successfully using this technology to improve performance and drive efficiencies, and how some are putting guardrails in place to enable long-term success.

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2024 ANA Marketing Technology for Marketers Conference

The 2024 ANA Marketing Technology for Marketers Conference explored how emerging capabilities like Generative AI, Composability, and Low Code/No Code are being used to create brilliant customer experiences more efficiently and effectively.

Attendees joined our panel of cross-functional industry experts to hear how leading brands are leveraging data and technology to enable some of the world's most innovative marketing programs and how they have learned to master their stack to exceed their business objectives.

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MarTech Committee

Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.

August 15 MarTech Committee Meeting: Strategies for Google’s Privacy Sandbox and Cookie Deprecation
Virtual Meeting (Eastern Time)
October 22 AI Meets MarTech: Navigating the Future of Marketing Innovation
Orlando
Marketing Futures Committee

Focused on innovative topics and emerging trends, including artificial intelligence, augmented reality, virtual reality, blockchain technology, Amazon, voice search, and digital transformation.

September 24 Marketing Futures
Virtual Meeting (Eastern Time)
December 3 Marketing Futures
Virtual Meeting (Eastern Time)
AI Committee

Explores the myriad use case opportunities that marketers are pursuing in applying AI and helps to address the issues and risks around governance, ethics, and intellectual property protection.

September 18 AI Committee Meeting
Virtual Meeting (Eastern Time)
October 22 AI Meets MarTech: Navigating the Future of Marketing Innovation
Orlando

The Global CMO Growth Council Official Position on Generative AI

Global CMO Growth Council logo

Bringing the marketing industry together to establish a foundation for the responsible use of Generative AI to drive business growth and good around the world.

Read the Full Accord Learn More


Build a Career-Defining Skill Set


Free Learning Resources

From Adobe:

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Adobe offers several free resources for those interested in design and other creative capabilities powered by AI. Users can also refresh Illustrator and Photoshop skills with tutorials.


From Amazon:

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This set of free on-demand courses will help grow your technical skills and learn how to apply machine learning (ML), artificial intelligence (AI) and deep learning (DL).


From Google:

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Google’s free Introduction to Generative AI learning path provides an overview of generative AI concepts.


From Meta:

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Meta’s AI Learning Alliance (AILA) is an initiative to strengthen diversity and increase equity in the field of artificial intelligence. Here you'll find free AI courses, practice tests, a curriculum, as well as virtual training.


From Microsoft:

Access

Microsoft’s free AI Learning Hub offers documentation, learning and resources. Those who complete are eligible for a free MS Certification exam.

Take the Next Step

For more on ANA’s AI efforts and to learn how you can get involved with the ANA Artificial Intelligence practice, contact the ANA Marketing Technology and Addressability team at marketing-technology@ana.net.

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