POVs
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Why Purpose Is a Competitive Advantage
POVs May 10, 2024Beyond Profit podcast host Ken Beaulieu shared a few reasons why business leaders and shareholders would welcome the competitive advantages that brand purpose can deliver.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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The Rise of Predictive Analytics in Marketing Strategy
POVs April 22, 2024Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.
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The Marketing and PR Nexus: Breaking Down the Silos
POVs April 10, 2024PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
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Empowering Stakeholders to Champion a Brand’s Purpose
POVs April 4, 2024Ken Beaulieu, host of the Beyond Profit podcast, ensures you've got all the know-how you need to have every stakeholder, from the C-suite all the way to third-party partners, rallying around your brand purpose in a powerful way.
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Best Practices for LGBTQ+ Marketing Inclusion: Internally and Externally
POVs April 2, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.
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Ten Proven Ways to Optimize Your Programmatic Media Spend
POVs March 25, 2024Pulling from the ANA’s robust Programmatic Media Supply Chain Transparency Study, published in late 2023, this POV provides ten action steps for optimizing marketing investment in programmatic media.
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Deliberate Diverse Media Investments Can Power Business Growth
POVs March 21, 2024AIMM’s Diverse Media Growthfronts brings together brand-side marketers with diverse media outlets and buyers. Learn more about the Growthfronts and how the event is helping the industry to become more dedicated to multicultural media investments.
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AI in Customer Experience: Beyond Chatbots
POVs March 13, 2024Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.
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What’s Behind the CEO-CMO Rift?
POVs March 6, 2024Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.
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Next Level AI Prompts for Marketers
POVs February 27, 2024AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.
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Bringing Purpose to Life Through Storytelling
POVs February 14, 2024Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.
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Viewing Business Transformation Through an Alternative Lens
POVs February 7, 2024To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.
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Three Tips for Embedding Purpose into Organizational Culture
POVs January 30, 2024Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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Your AI Ghostwriter: A Gen AI Super Hack
POVs January 23, 2024Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.
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How Marketers Can Reel in Customers with In-Theater Advertising
POVs January 19, 2024With advanced measurement technology showing that silver screen ads have a longer last impact, Champions of Growth podcast host Matthew Schwartz covers why movie theaters may offer a panacea for marketers looking to capture consumer attention.
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Five Marketing Predictions for 2024
POVs December 21, 2023To ensure you're prepared for whatever looms ahead, Champions of Growth podcast host Matthew Schwartz is peering into his crystal ball and predicting what some of the most salient marketing trends of 2024 will be.
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Future-Proof Yourself: Essential Skills for Thriving in an AI-Fueled Industry
POVs December 18, 2023Marketing Futures podcast host Mike Berberich shares some tips for how you can make yourself irreplaceable, even in a professional world drive by algorithms and neural networks.
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Six Lessons in Purposeful Marketing from 2023
POVs December 10, 2023Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.
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