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Tapping Into the Power of Generative AI for Strategic Marketing Transformation


On November 20, 2022, one of the world's most advanced forms of artificial intelligence, generative AI, gained a simple, consumer-friendly, conversational interface. In some ways, it felt like other inflection points in technology history: the advent of the internet, web browsers, search engines, social media, and smartphones. In other ways, it felt like the start of something even bigger.

Within mere months, more than 100 million people were experimenting with GenAI systems from OpenAI, Microsoft, Google, Meta, Midjourney, Anthropic, and hundreds of startups. Experts started predicting that this technology alone would transform entire industries, contribute billions to the world economy, and change the course of human history.

Generative AI has game-changing implications and applications across everything we do: from how we understand audiences, set our strategy, produce content and campaigns, connect with customers, and accelerate outcomes.

But like every major marketing innovation before it, the more things change, the more they stay the same. As you set out to embrace AI-powered marketing transformation, you'll have plenty of opportunities to re-form your grasp on the fundamentals. Clear objectives, deep customer understanding, a solid strategy, breakthrough creative, and expert execution have never been more important.

Inside this exclusive ANA playbook, you'll find:

  • A clear explanation of artificial intelligence and generative AI
  • A list of practical ways you can put generative AI to work in your marketing programs and processes today
  • A first look at a generative AI marketing maturity model you can use to gauge where your organization stands today and guide you toward where you want to go
  • Insights, ideas, and inspiration to guide you as you think through your own roadmap for GenAI-powered marketing
  • Six initial steps you can take to begin your generative AI marketing transformation

Click the DOWNLOAD NOW button for the full report.


"Tapping Into the Power of Generative AI for Strategic Marketing Transformation." ANA and CognitivePath, 9/8/23.